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Results Media
Marketing audit prepared for

The Measuring Company

Five fixes that would put The Measuring Company in front of the builders searching for estimators and QSs today.

The Measuring Company
The Measuring Company Prepared for Joey
Prepared by
Dean Gravina
Founder, Results Media · 9 October 2026
Results Media / Marketing Audit
// The Measuring Company
The scorecard

Where you stand against JV Recruitment and Bluestone

Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.

ChannelThe Measuring CompanyJV RecruitmentBluestoneWhat it means
Google rankings
6 money searches
Page one on 0 of 6Page one on 3 of 6Page one on 3 of 6JV and Bluestone hold the top of the builder searches. Job boards hold the estimator ones.
Google Ads
Transparency Centre, AU
0 ads on record0 ads on record0 ads on recordNobody here is paying Google, and the paid slots on all six searches were empty.
Meta Ads
Ad Library, active now
No ads foundNo ads foundNo ads foundNobody in this comparison is in the feed. The first firm in has it to itself.
Landing page
Where the click lands
Two application forms, no phoneVacancy buttons, 1300 numberContact form, phone linksYour forms are clean. No tracking tag fired, so an application cannot be traced to its source.
Reputation
Google rating (reviews)
5.0 (8), as Starqtech4.8 (635 reviews)4.9 (40 reviews)JV shows 635 reviews to your 8. Your listing still reads formerly Starqtech and is filed as a drafting service.
F
SEO
Page one on none, while each competitor holds three
C
Google Ads
No ads on record, and neither competitor has any
C
Meta Ads
No ads, and neither competitor is in the feed either
C
Conversion
Two application forms live, no tracking tag fired

The short version

The Measuring Company has a sharper offer than either competitor: application only, vetted estimators and five dated placements on the homepage. None of its pages is on page one for the six searches. JV Recruitment and Bluestone hold three each, and nobody here is paying Google or Meta.

Sources: live Google results, Google Ads Transparency Centre, Meta Ad Library, Google Business Profile, page source. Pulled 9 October 2026.Grade colours: green strong, amber partial, red not in use.
Results Media / Marketing Audit
// The Measuring Company
SEO · Part one

JV Recruitment and Bluestone are on page one for 3 of 6. You are on none.

Six searches a builder hiring or a professional looking for work types, read live from Google Australia on 9 October 2026.

Search termSearches / moThe Measuring CompanyJV RecruitmentBluestone
construction recruitment melbourneMedium est.Not in top 10#1#2
estimator jobs melbourneHigh est.Not in top 10Not in top 10#4
construction recruitment agency australiaMedium est.Not in top 10#2#3
quantity surveyor recruitment australiaLow est.Not in top 10Not in top 10Not in top 10
estimator recruitment australiaLow est.Not in top 10Not in top 10Not in top 10
construction labour hire melbourneMedium est.Not in top 10#2Not in top 10
Positions read live from Google Australia on 9 October 2026. Volumes: High, Medium or Low read from the live page signals (who holds the top results and the People Also Ask cluster). No measured volume tool was used, so every volume is labelled as an estimate.

JV Recruitment and Bluestone hold the top two spots for construction recruitment Melbourne, with Design & Build and Hays close behind. On the estimator and QS searches, page one is Seek, Indeed and LinkedIn. Those are job boards, not competitors, and Google showed no question box on the builder search.

Google Australia · "construction recruitment melbourne"
1
Construction Labour Hire & Recruitment Melbourne, Sydney ...jvrecruitment.com.au
2
Bluestone Recruitment · Bluestone Recruitmentbluestonerecruitment.com
3
Design & Build Recruitment - Construction, Engineering ...designandbuild.com.au
4
Frontline Construction Victoriafrontlinerecruitmentgroup.com
5
Construction Recruitment Agency in Australiahays.com.au
>10
The Measuring CompanyNot in the top 10 on any of the six searches. Checked 9 October 2026.
Live results, positions verbatim, 9 October 2026. Typeset by Results Media because Google blocks automated screenshots.
~600
Searches a month where you do not appear
6
Of 6 money searches not on page one
Sitemap checked before any page was called missing: No sitemap was found: robots.txt loads but lists none. The page count came from the site's own navigation: For builders, For tradies, For professionals, How access works, Apply, TMC Academy and The Profitable Estimator.Page 3
Results Media / Marketing Audit
// The Measuring Company
SEO · Part two

What page one on those searches is worth

The chain, with every assumption written down. Deliberately conservative.

600searches a month

The six searches in this report, at an example volume a specialist AU market this size supports. An example, not a measured figure.

60visits a month

The clicks you do not get today, once your pages sit around position three, rounded down.

3enquiries a month

Applications at 5% of those visits, rounded down.

3 a montha month, rounded down

Applications from builders and professionals, not placements. Your placement fee is not on the site, so what one is worth is your number, not mine.

Halve the example volume and it is still one or two builder applications a month going to the recruiters above you. The apply page to catch them is already built.

How we got there

  • Click-through by position: 27% at 1, 15% at 2, 11% at 3 (published organic CTR studies, rounded down)
  • Enquiry rate: 5% of visits
  • Close rate: Nothing assumed about how many applications become placements
  • Average sale: Not assumed. No placement fee is published on your site
  • Only the clicks you do not already get are counted

Estimates, not promises. Each assumption is deliberately conservative so the number holds up.

What the SEO work is

Publish a sitemap, add a page for estimator recruitment and one for quantity surveyor recruitment, title the For builders page to construction recruitment, add organisation schema, and link the dated placements into each page.

Volumes: High, Medium or Low read from the live page signals (who holds the top results and the People Also Ask cluster). No measured volume tool was used, so every volume is labelled as an estimate. Maths file saved with the evidence for this report.Page 4
Results Media / Marketing Audit
// The Measuring Company
Google Ads

None of the three has a Google ad on record. No search showed one.

AdvertiserAds on recordLast ranHeadline seenLands onOffer on the page
JV Recruitment0Nothing on recordNothing runningjvrecruitment.com.auSearch jobs, submit a vacancy, 1300 CALL JV
Bluestone0Nothing on recordNothing runningbluestonerecruitment.comLive roles with salaries, a contact form, phone links
The Measuring Company0Nothing on recordNothing runningmeasuringcompany.com/applyAn application form for builders and professionals
adstransparency.google.com · jvrecruitment.com.au
JV Recruitment live Google ads
JV Recruitment in the Transparency Centre, 9 October 2026
jvrecruitment.com.au
JV Recruitment landing page
JV Recruitment's homepage, where its organic clicks land
measuringcompany.com
The Measuring Company page
Your homepage, live, with Apply to hire and Apply for representation up top
Ads verdict

Nothing on record for any of the three domains, and no paid result on any of the six searches on 9 October. The builder searches are open. A capped search campaign on construction and estimator recruitment, landing on the employer side of your apply page, would have had no paid competition on the day I checked.

Landing page verdict

Your homepage has a three-field application form and /apply a six-field one, both visible. I did not submit either. There is no phone number on the homepage. No GA4, Tag Manager, Google Ads or Meta tag fired, so an application cannot be traced to its source. The homepage promises a reply in 1 business day, /apply says 2.

Ad counts and dates: Google Ads Transparency Centre, Australia, checked by domain, 9 October 2026. Landing pages visited live.Page 5
Results Media / Marketing Audit
// The Measuring Company
Meta Ads

None of the three firms is in the Meta feed. The first one in has it to itself.

facebook.com/ads/library
JV Recruitment Meta ads
"JV Recruitment" in the Meta Ad Library, 9 October 2026: no ads match the search
facebook.com/ads/library
The Measuring Company Meta ads
"The Measuring Company" in the Meta Ad Library, 9 October 2026: no ads match the search
The direct-response read
Headline

Theirs: nothing to read. Neither JV Recruitment nor Bluestone has an ad running under its name. Missing: a headline aimed at one side, the builder hiring or the estimator applying, not both at once.

Body copy and proof

Theirs: no copy in the library. Missing: named proof. Your homepage already lists dated placements, a Senior Estimator in Melbourne in April 2026 among them, which is the kind of specific a builder trusts.

Creative and offer

Theirs: no creative to compare. Missing: one clear next step. Application only is a strong filter, and the reader should know in the first frame that applying takes one short form.

Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. In this comparison the feed is empty, so the cost of learning what works is as low as it will get.

Meta Ad Library, Australia, active ads only, 9 October 2026. Screenshots captured from the library page for each advertiser.Page 6
Results Media / Marketing Audit
// The Measuring Company
Summary

Five improvements, in the order I would make them

1
Open a capped search campaign for builders

No paid result showed on any of the six searches on 9 October. A small campaign on construction and estimator recruitment, landing on the employer side of /apply, brings builder applications while the pages climb.

Fastest to enquiries
2
Add tracking to the apply forms

No GA4, Tag Manager, Google Ads or Meta tag fired on the homepage. Adding them, with an event on each application, shows which search or ad sent each builder.

Lifts every click
3
Fix the Google listing name and category

Your listing shows 5.0 from 8 reviews but still reads formerly Starqtech and sits under drafting service. Renaming it and filing it as a recruiter matches it to the searches here.

Fastest to trust
4
Build the estimator and QS recruitment pages

No sitemap, and no page targets estimator or quantity surveyor recruitment. One page each, carrying your dated placements, gives Google something to rank against JV and Bluestone.

Compounds monthly
5
Test the feed with one placement story

Nobody in this comparison runs Meta ads. A small test built on one dated placement is the cheapest audience in this report to learn from.

Cents per view
0 of 6
Money searches on page one
0
Paid results across the six searches
5
Dated placements on your homepage
5.0
Google rating from 8 reviews
Next step
15 minutes
with Dean.

Fifteen minutes on the phone, no pitch. I will walk you through the tracking your apply page needs and what a capped search campaign for builders would cost.

Book a time with Dean
Or call 0481 125 218
dean@resultsmedia.au · resultsmedia.au
Dean Gravina
Dean Gravina, founder
Began his career at King Kong, rebuilt Megaphone Marketing's SEO division, and has worked independently since. Co-author of The Untold Secrets to Ranking #1 On Google.
Month to month, no lock in contract, backed by a 90 day performance guarantee. If the work does not generate enough revenue to cover its cost, I keep working for free until it does.
Every figure checked live on 9 October 2026 and saved with the evidence for this report.Page 8
Results Media / Marketing Audit
// The Measuring Company
Who would fix this
Dean
Gravina
Founder, Results Media
Dean Gravina, founder of Results Media
200+
Brands worked with
11 yrs
Since his first company
Who's behind this audit

I ran my own company
before I ran anyone else's ads

At 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.

Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.

Track record
2015
PIKT Entertainment

Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.

2019
Digital Next

Worked on accounts including MYOB, Heatstrip and i3Group.

2020
King Kong

Inside Sabri Suby's agency, working on multi-million dollar and international accounts.

2022
Keypath Education

MBA search for RMIT, Canberra, Victoria University and Southern Cross.

2023
Megaphone Marketing

Rebuilt their SEO service. Four times the clients and three times the team in nine months.

2024
Results Media, and a book

Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.

How we work

Month to month, no lock-in contract. You get me, not an account manager.

1

Craft the offer

2

Launch across every channel

3

Convert with smart pages

4

Report what matters