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Results Media
Marketing audit prepared for

The Bisi Plumber

Five fixes that would put The Bisi Plumber in front of the Melbourne plumbing searches it is not on page one for today.

The Bisi Plumber
The Bisi Plumber Prepared for Matthew
Prepared by
Dean Gravina
Founder, Results Media · 9 October 2026
Results Media / Marketing Audit
// The Bisi Plumber
The scorecard

Where you stand against 24 Hour Melbourne Plumbers and The Local Plumber

Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.

ChannelThe Bisi Plumber24 Hour Melbourne PlumbersThe Local PlumberWhat it means
Google rankings
6 money searches
Page one on 0 of 6Page one on 2 of 6Page one on 2 of 6Both competitors hold page one spots on the emergency searches. You hold none yet.
Google Ads
Transparency Centre, AU
14 ads on record25 ads on record43 ads on recordAll three pay Google. None showed a paid result on the six searches here.
Meta Ads
Ad Library, active now
No ads foundNo ads foundNo ads foundNobody in this comparison is in the feed. The first plumber in has it to itself.
Landing page
Where the click lands
Quote form, $0 call-out, phone linksBook online, 1300 number, financeCall back form, phone linkYour form is as good as either. Only the Google Ads tag fired; no GA4 or Meta pixel.
Reputation
Google rating (reviews)
4.4 (14 reviews)4.4 (249 reviews)4.9 (701 reviews)Your rating matches 24 Hour Melbourne Plumbers. The Local Plumber has 50 times your reviews.
D
SEO
One-page site, none on page one for the six searches
B
Google Ads
14 ads on record, none seen on the six searches
C
Meta Ads
No ads, and neither competitor is in the feed either
B
Conversion
Quote form and offer live, Google Ads tag only

The short version

The Bisi Plumber has a sharp homepage: a five-field quote form, $0 call-out on booked jobs and 14 Google ads on record. The site is a single page, so there is nothing for Google to rank on blocked drains, hot water or gas. Both competitors hold two page one spots each.

Sources: live Google results, Google Ads Transparency Centre, Meta Ad Library, Google Business Profile, page source. Pulled 9 October 2026.Grade colours: green strong, amber partial, red not in use.
Results Media / Marketing Audit
// The Bisi Plumber
SEO · Part one

The Bisi Plumber has one page. None of the six searches finds it.

Six searches a Melbourne homeowner types when something has gone wrong, read live from Google Australia on 9 October 2026.

Search termSearches / moThe Bisi Plumber24 Hour Melbourne PlumbersThe Local Plumber
plumber melbourneHigh est.Not in top 10Not in top 10#8
emergency plumber melbourneHigh est.Not in top 10#7#9
blocked drain plumber melbourneMedium est.Not in top 10Not in top 10Not in top 10
hot water repairs melbourneMedium est.Not in top 10Not in top 10Not in top 10
gas fitter melbourneMedium est.Not in top 10Not in top 10Not in top 10
24 hour plumber melbourneHigh est.Not in top 10#1Not in top 10
Positions read live from Google Australia on 9 October 2026. Volumes: High or Medium read from the live page signals (who holds the top results and the People Also Ask cluster). No measured volume tool was used, so every volume is labelled as an estimate.

Jim's Plumbing holds the top spot for plumber Melbourne. O'Shea and Fixitright follow with review counts in their titles, and Fixitright leads with $0 call-out, the same offer you make. Google's own question box asks how to find a good plumber, so proof wins the click.

Google Australia · "plumber melbourne"
1
Melbourne plumbers & gasfittersjimsplumbing.com.au
2
Plumber Melbourne: 3,000+ 5-Star Reviews | O'Shea Plumbingosheaplumbing.com.au
3
Plumber Melbourne | $0 Call-Out, 3808 Reviewsfixitrightplumbing.com.au
4
20+ Local Plumbers in Melbourne City CBDairtasker.com
5
Butler Plumbing: Plumber Melbourne, Maintenance ...butlerplumbing.com.au
>10
The Bisi PlumberNot in the top 10 on any of the six searches. Checked 9 October 2026.
Live results, positions verbatim, 9 October 2026. Typeset by Results Media because Google blocks automated screenshots.
~2,000
Searches a month where you do not appear
6
Of 6 money searches not on page one
Sitemap checked before any page was called missing: The sitemap lists one URL, and it points to bisiplumber.lovable.app rather than thebisiplumber.com.au. Every service lives on the homepage, so there is no page for blocked drains, hot water or gas fitting to rank.Page 3
Results Media / Marketing Audit
// The Bisi Plumber
SEO · Part two

What page one on those searches is worth

The chain, with every assumption written down. Deliberately conservative.

2,000searches a month

The six searches in this report, at an example volume a Melbourne market this size supports. An example, not a measured figure.

220visits a month

The clicks you do not get today, once those pages sit around position three, rounded down.

11enquiries a month

Enquiries at 5% of those visits, rounded down.

11 a montha month, rounded down

Enquiries, not booked jobs. Your site gives no set job price, so what each job is worth is your number, not mine.

Halve the example volume and it is still five plumbing enquiries a month going to the plumbers above you today. The quote form to catch them already works; it needs pages that rank.

How we got there

  • Click-through by position: 27% at 1, 15% at 2, 11% at 3 (published organic CTR studies, rounded down)
  • Enquiry rate: 5% of visits
  • Close rate: Nothing assumed about how many enquiries become jobs
  • Average sale: Not assumed. A tap washer and a hot water replacement are too far apart to average honestly
  • Only the clicks you do not already get are counted

Estimates, not promises. Each assumption is deliberately conservative so the number holds up.

What the SEO work is

Build a page for each service on the homepage, starting with blocked drains, hot water and gas fitting, fix the sitemap to point at thebisiplumber.com.au, add suburb pages for the areas you list, and add local schema.

Volumes: High or Medium read from the live page signals (who holds the top results and the People Also Ask cluster). No measured volume tool was used, so every volume is labelled as an estimate. Maths file saved with the evidence for this report.Page 4
Results Media / Marketing Audit
// The Bisi Plumber
Google Ads

The Local Plumber has 43 Google ads on record. The Bisi Plumber has 14.

AdvertiserAds on recordLast ranHeadline seenLands onOffer on the page
24 Hour Melbourne Plumbers25Not dated"Install Hot water In Melbourne - Same-Day Hot Water Melbourne"24hourmelbourneplumbers.com.auBook online, 60 minute response, finance
The Local Plumber43Not dated"Jet Blasting Plumber Melbourne"thelocalplumber.com.auCall back in 30 minutes, 4.9 rating shown
The Bisi Plumber14Not dated"plumber Melbourne - 24 hour plumber"thebisiplumber.com.au$0 call-out on booked jobs, quote form
adstransparency.google.com · 24hourmelbourneplumbers.com.au
24 Hour Melbourne Plumbers live Google ads
24 Hour Melbourne Plumbers in the Transparency Centre, 9 October 2026
24hourmelbourneplumbers.com.au
24 Hour Melbourne Plumbers landing page
24 Hour Melbourne Plumbers' homepage. The ads in view show a hot water brand
thebisiplumber.com.au
The Bisi Plumber page
Your homepage, live, with the quote form and phone number up top
Ads verdict

All three have ads on record pointing to their domains: The Local Plumber 43, 24 Hour Melbourne Plumbers 25, yours 14. The cards in view for 24 Hour Melbourne Plumbers carry a hot water brand. Yours lead with 24 hour plumber and upfront pricing. Every ad lands on your one page, whatever the search.

Landing page verdict

Your homepage has a five-field quote form, loading and visible, with $0 call-out on booked jobs up top. I did not submit it. The Google Ads tag fires on the homepage, but no GA4 and no Meta pixel were seen, so you can count ad clicks but not see what visitors do after them.

Ad counts and dates: Google Ads Transparency Centre, Australia, checked by domain, 9 October 2026. Landing pages visited live.Page 5
Results Media / Marketing Audit
// The Bisi Plumber
Meta Ads

None of the three plumbers is in the Meta feed. The first one in has it to itself.

facebook.com/ads/library
24 Hour Melbourne Plumbers Meta ads
"24 Hour Melbourne Plumbers" in the Meta Ad Library, 9 October 2026: no ads match the search
facebook.com/ads/library
The Bisi Plumber Meta ads
"The Bisi Plumber" in the Meta Ad Library, 9 October 2026: no ads match the search
The direct-response read
Headline

Theirs: nothing to read. Neither 24 Hour Melbourne Plumbers nor The Local Plumber has an ad running under its name. Missing: a headline written to the homeowner standing in a wet laundry.

Body copy and proof

Theirs: no copy in the library. Missing: named proof. Your site already promises $0 call-out on booked jobs and a fixed price before work starts, which is the kind of specific a homeowner looks for.

Creative and offer

Theirs: no creative to compare. Missing: a real plumber and the branded ute in the first frame, and one clear next step to the quote form.

Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. In this comparison the feed is empty, so the cost of learning what works is as low as it will get.

Meta Ad Library, Australia, active ads only, 9 October 2026. Screenshots captured from the library page for each advertiser.Page 6
Results Media / Marketing Audit
// The Bisi Plumber
Summary

Five improvements, in the order I would make them

1
Send each ad to its own service page

Your 14 ads all land on one homepage. A blocked drain page, a hot water page and a gas page, each with your quote form, make every click match the search that paid for it.

Fastest to enquiries
2
Add GA4 and fix the sitemap

Only the Google Ads tag fires today. GA4 shows what visitors do after the click, and pointing the sitemap at thebisiplumber.com.au instead of the lovable.app address lets Google find your pages.

Lifts every click
3
Get reviews onto your Google profile

Your 4.4 from 14 reviews sits beside The Local Plumber's 4.9 from 701. Asking every customer at job close is the cheapest credibility in this report.

Fastest to trust
4
Build the service pages to rank

The same service pages, written for blocked drain, hot water and gas fitter searches, with your service suburbs linked in, give Google something to put on page one.

Compounds monthly
5
Test the feed with one message

No plumber in this comparison is running Meta ads. A small test leading with $0 call-out and your ute, aimed at your service suburbs, is the cheapest audience to learn from.

Cents per view
0 of 6
Money searches on page one
1
Page in your sitemap
14
Google ads on record, all to one page
701
Google reviews for The Local Plumber
Next step
15 minutes
with Dean.

Fifteen minutes on the phone, no pitch. I will walk you through the three service pages I would build first and how to point your existing ads at them.

Book a time with Dean
Or call 0481 125 218
dean@resultsmedia.au · resultsmedia.au
Dean Gravina
Dean Gravina, founder
Began his career at King Kong, rebuilt Megaphone Marketing's SEO division, and has worked independently since. Co-author of The Untold Secrets to Ranking #1 On Google.
Month to month, no lock in contract, backed by a 90 day performance guarantee. If the work does not generate enough revenue to cover its cost, I keep working for free until it does.
Every figure checked live on 9 October 2026 and saved with the evidence for this report.Page 8
Results Media / Marketing Audit
// The Bisi Plumber
Who would fix this
Dean
Gravina
Founder, Results Media
Dean Gravina, founder of Results Media
200+
Brands worked with
11 yrs
Since his first company
Who's behind this audit

I ran my own company
before I ran anyone else's ads

At 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.

Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.

Track record
2015
PIKT Entertainment

Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.

2019
Digital Next

Worked on accounts including MYOB, Heatstrip and i3Group.

2020
King Kong

Inside Sabri Suby's agency, working on multi-million dollar and international accounts.

2022
Keypath Education

MBA search for RMIT, Canberra, Victoria University and Southern Cross.

2023
Megaphone Marketing

Rebuilt their SEO service. Four times the clients and three times the team in nine months.

2024
Results Media, and a book

Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.

How we work

Month to month, no lock-in contract. You get me, not an account manager.

1

Craft the offer

2

Launch across every channel

3

Convert with smart pages

4

Report what matters