Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Tax Store | H&R Block | ITP | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 4 of 6 | Page one on 2 of 6 | H&R Block is number one on three of these searches. Tax Store is not on page one yet. |
| Google Ads Transparency Centre, AU | 21 ads on record | ~200 ads on record | 20 ads on record | All three have ads on record. The Tax Store ads in view recruit franchise partners. |
| Meta Ads Ad Library, active now | 1 partner, live since 8 Oct | ~210 active results | ~65 results, ITP active | Both national brands run tax-time ads. Only your Campbelltown partner is in the feed. |
| Landing page Where the click lands | Phone, booking link, contact form | Booking, forms, phone | Start online, forms, phone | Your homepage has no form or offer. Both brands open on a tax return offer. |
| Reputation Google rating (reviews) | 5.0 (8), Surry Hills listing | 4.2 (112), Sydney listing | 3.8 (8), Sydney City listing | Ratings sit with single offices, not brands. Your Surry Hills listing shows 5.0 from 8 reviews; H&R Block's Sydney office 4.2 from 112. |
Tax Store has built what most networks have not: 23 store pages, 100 news articles, and GA4, Tag Manager, the Google Ads tag and the Meta pixel all firing on the homepage. None of the six searches shows Tax Store on page one. H&R Block holds four of them, three at number one.
Six searches a person types before choosing a tax agent or accountant, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | Tax Store | H&R Block | ITP |
|---|---|---|---|---|
| tax agent near me | High est. | Not in top 10 | #1 | Not in top 10 |
| tax return online | High est. | Not in top 10 | #7 | Not in top 10 |
| accountant near me | High est. | Not in top 10 | #1 | #5 |
| mobile tax agent | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| small business accountant | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| online tax return accountant | Medium est. | Not in top 10 | #1 | #9 |
H&R Block's office locator holds number one for tax agent near me. Two of the next four are American directories. Google's question box asks "Which tax agent is best?", and a store page with its own reviews is how a network answers it.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example monthly volume across your store areas. An example, not a measured figure.
The clicks the network does not get today, once its pages sit around position three, rounded down.
Enquiries at 5% of those visits, rounded down.
Enquiries for your franchise partners, not lodged returns. No fee is published on the site, so what each is worth is your number, not mine.
Halve the example volume and it is still five enquiries a month going to H&R Block and the directories today. The 23 store pages to catch them are already built.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Turn each store page into a local landing page: the partner's name and photo, the suburbs served, services and hours, local schema and a link to that store's Google profile, then link them from a tax agent near me hub page.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| H&R Block | ~200 | Not dated | "Do Your Tax Return Online - Tax Returns in Minutes" | hrblock.com.au | Book an appointment or start online, with a lodge-by countdown |
| ITP | 20 | Not dated | "ITP Tax: Book Appointment Now - Book An Appointment" | itp.com.au | Start my tax online, or book an appointment |
| Tax Store | 21 | Not dated | "Franchise Support And Training - Tax Store Franchise" | taxstore.com.au | A 1300 number and an online tax return booking |
About 200 ads on record point to hrblock.com.au and 20 to itp.com.au, selling online returns and appointments. Taxstore.com.au has 21, and the ones in view recruit franchise partners. None of the three showed as paid on the six searches the day I checked. A search campaign selling the tax return, routed to the nearest partner, is the gap.
Your homepage has the 1300 number and a Book Online Tax Return link to a booking page, but no form and no offer. The contact page has a form asking for postcode and preferred office. I did not submit it. GA4, Tag Manager, the Google Ads tag and the Meta pixel all fire on the homepage, so paid traffic can be measured from day one.
Theirs: "Don't tax yourself. Max your tax refund." Short, and backed in the copy by a footnoted claim of 24% more on the refund. Missing: a local reason to choose them over the accountant down the road.
Theirs: experts, online, anywhere, anytime: convenience plus a number. Missing: a named person. None of the H&R Block ads in view shows the accountant you would actually sit with, which a network of local partners can.
Theirs: tax-time videos, most under 15 seconds. Missing: a local partner on camera. Your Campbelltown partner's ad, with a suburb and a price from $99 a month, is a model a brand campaign could repeat.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. The national brands own the feed at tax time; the local partner is the angle neither of them can copy.
The Tax Store ads in view recruit partners. A search campaign on these six terms, selling the tax return and routed to the nearest store page, brings client enquiries to your franchise partners.
The homepage has a phone number and a booking link but no form. A postcode box that finds the nearest partner, with one clear tax return offer, catches people who will not call.
Each store page gets its partner, suburbs, hours, local schema and a link to its Google profile. That is how a network wins near me searches that H&R Block's locator holds today.
Your Surry Hills listing shows 5.0 from 8 reviews. H&R Block's Sydney office shows 112. A review request after each lodgement closes that gap office by office.
Campbelltown is already testing a local ad. One brand campaign with each partner's face and suburb, run through the pixel already firing, gives the brand a local face the national brands do not show.
Fifteen minutes on the phone, no pitch. I will walk you through how the store pages would become local landing pages and what a search campaign routed to your franchise partners would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
