Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Soft Earth Flow | Gifts N Crystals | Sunset Crystals | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 3 of 6 | Page one on 1 of 6 | Gifts N Crystals is second for handmade suncatcher. Your store is not in the top 10 on any of the six yet. |
| Google Ads Transparency Centre, AU | 0 ads on record | 0 ads on record | 0 ads on record | Nobody here pays Google. Etsy held the only paid slot seen, on suncatchers australia. |
| Meta Ads Ad Library, active now | No ads found | No ads found | No ads found | Nobody in this comparison is in the feed. The first store in has it to itself. |
| Landing page Where the click lands | Prices, Add buttons, made to order | Product search, cart, Afterpay | Bead shop, cart, Afterpay | Your homepage puts products and prices up front. Both competitors sell supplies more than finished pieces. |
| Reputation Google rating (reviews) | No profile found | No profile found | No profile found | The Google Maps check was run for Sydney. None of the three stores showed a listing, which is common for online shops. |
Soft Earth Flow has done the hard part: 65 handmade products listed with clear prices from $16 to $35, a made-to-order option and the Meta pixel already firing. None of the store's pages is on page one for the six searches here. Gifts N Crystals holds three, two of them in the top three.
Six searches a customer types before buying a suncatcher or hair wrap, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | Soft Earth Flow | Gifts N Crystals | Sunset Crystals |
|---|---|---|---|---|
| hair wraps | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| suncatchers australia | Medium est. | Not in top 10 | #7 | Not in top 10 |
| crystal suncatcher | Medium est. | Not in top 10 | #3 | #4 |
| boho hair wrap | Low est. | Not in top 10 | Not in top 10 | Not in top 10 |
| festival hair accessories australia | Low est. | Not in top 10 | Not in top 10 | Not in top 10 |
| handmade suncatcher | Low est. | Not in top 10 | #2 | Not in top 10 |
Towel brands hold the top of hair wraps: Hommey, Lazybones and Louvelle, with a Surfers Paradise braiding salon fourth. Google reads hair wraps as towels, and showed no question box, so the searches that fit your pieces are boho hair wrap and handmade suncatcher.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume for Australian searches in this category. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three, rounded down.
Orders at 2% of those visits, rounded down. Shoppers browse several stores before they buy.
Two orders at about $24, the average of the eight prices on your homepage. Revenue, not profit.
Halve the example volume and it is still an order a month going to the stores above you today. The product pages to catch them already exist.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Build a suncatchers page and a hair wraps page, give the homepage a title and description that name what you sell, rename the numbered product pages after the piece, and write each product description around the search it fits.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| Gifts N Crystals | 0 | Nothing on record | Nothing running | giftsncrystals.com.au | Suncatcher gifts and supplies, Afterpay, quick shipping |
| Sunset Crystals | 0 | Nothing on record | Nothing running | sunsetcrystals.com.au | Beads and craft supplies, Afterpay and Zip |
| Soft Earth Flow | 0 | Nothing on record | Nothing running | softearthflow.com | Handmade pieces from $16, made to order |
Nobody in this comparison has an ad on record pointing to their domain. The only paid result on the six searches was Etsy, on suncatchers australia. A capped Shopping campaign on your suncatchers and hair wraps, landing on the product pages, is the fastest way to be seen while the pages climb.
Your homepage shows eight pieces with prices and Add buttons, a Shop now button and a made-to-order option. The contact page has a form; I did not submit it. The Meta pixel fires on the homepage. No GA4 or Google Ads tag was seen, so a sale cannot yet be traced back to a Google click.
Theirs: nothing to read. Neither Gifts N Crystals nor Sunset Crystals has an ad running under its name. Missing: a headline written to the person buying a gift or getting ready for a festival, not to the craft.
Theirs: no copy in the library. Missing: named detail. Your site already says each piece is handmade and that customers choose their colours and charms, the kind of specific a buyer looks for.
Theirs: no creative to compare. Missing: the product doing its job. A suncatcher is sold by the light it throws, and the feed is where a buyer can see that before they click.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more orders. In this comparison the feed is empty and your pixel is already collecting, so the cost of learning what works is as low as it will get.
Nobody in this comparison has a Google ad on record, and Etsy held the only paid slot seen. A small Shopping campaign on your suncatchers and hair wraps puts the pieces and prices in front of buyers.
The Meta pixel already fires. Adding GA4 and the Google Ads conversion tag means every order can be traced to the click that sent it.
Your homepage title is just the store name, with no description. Naming handmade suncatchers and hair wraps there tells Google what the store sells.
You have 65 product pages but no page for either range. A page each, plus product names in place of numbered addresses, gives Google something to rank for crystal suncatcher and boho hair wrap.
Nobody in this comparison is running Meta ads and your pixel is already live. A small test aimed at gift buyers and festival-goers is the cheapest audience in this report to learn from.
Fifteen minutes on the phone, no pitch. I will walk you through the two range pages worth building first and what a capped Shopping campaign on your suncatchers would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
