Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Rise and Cool Group | Coldflow | Max Power Electrical | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 3 of 6 | Page one on 3 of 6 | Both competitors hold half the money searches. You hold none yet. |
| Google Ads Transparency Centre, AU | 7 ads on record | 34 ads on record | 0 ads on record | You and Coldflow have paid Google. None showed on the six searches here. |
| Meta Ads Ad Library, active now | No ads found | ~5 active, since 22 Sep 2026 | 1 active, since 24 Mar 2026 | Both competitors are in the feed now. You are not yet. |
| Landing page Where the click lands | Two-step quote form, phone links | Quote button, rebate banner, chat | Call buttons, $880 install price | Your homepage converts as well as either. GA4, Tag Manager and Google Ads fire; no Meta pixel. |
| Reputation Google rating (reviews) | 4.9 (54 reviews) | 4.5 (2,491 reviews) | 4.9 (236 reviews) | Your rating matches the best here. Coldflow has far more reviews for a homeowner to read. |
Rise and Cool Group shares the top rating here, 4.9 from 54 reviews, plus 44 suburb pages, a two-step quote form and Google tracking firing. None of those pages is on page one for the six searches. Coldflow and Max Power each hold three, and Coldflow is running Meta ads now.
Six searches a Melbourne homeowner types before booking an installer, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | Rise and Cool Group | Coldflow | Max Power Electrical |
|---|---|---|---|---|
| air conditioning installation melbourne | High est. | Not in top 10 | #5 | #1 |
| split system installation melbourne | High est. | Not in top 10 | Not in top 10 | #2 |
| ducted heating melbourne | High est. | Not in top 10 | #2 | Not in top 10 |
| air conditioning repair melbourne | Medium est. | Not in top 10 | #2 | Not in top 10 |
| heating and cooling melbourne | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| split system installation cost melbourne | Medium est. | Not in top 10 | Not in top 10 | #9 |
Max Power Electrical holds the top spot for air conditioning installation Melbourne with a price in its title: from $880. Coldflow sits fifth. Google's own question box asks how much it costs to install an air conditioner in Melbourne, so the searcher wants a number before they call.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume a Melbourne market this size supports. An example, not a measured figure.
The clicks you do not get today, once those pages sit around position three, rounded down.
Enquiries at 5% of those visits, rounded down.
Enquiries, not booked installs. Your site gives no set price, so what each install is worth is your number, not mine.
Halve the example volume and it is still four installer enquiries a month going to the businesses above you today. The installation, ducted and repair pages to catch them are already built.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Rework the installation, ducted heating and repair pages so each targets one search, add a price guide page for the cost search, link the 44 suburb pages into them, and add local schema.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| Coldflow | 34 | Not dated | "Call 1300 880 688", with finance in the copy | coldflow.net.au | Up to $5,000 in rebates, quote button, finance |
| Max Power Electrical | 0 | Nothing on record | Nothing running | maxpowerelectrical.com.au | Installation from $880, call buttons |
| Rise and Cool Group | 7 | Not dated | "AC Installation Melbourne - Daikin Mitsubishi Fujitsu" | riseandcoolgroup.com.au | Two-step quote form, VEU rebates, phone |
Coldflow has 34 ads on record pointing to its domain, leading with a phone number and finance. Yours has 7, including one on VEU rebates up to $5,000. Max Power has none. No paid result showed on any of the six searches here, so the installation searches are open to the first installer that bids on them steadily.
Your homepage has a two-step quote form asking for the service and suburb, plus nine phone links. I did not submit it. GA4, Tag Manager and the Google Ads tag fire on the homepage. No Meta pixel fired, so a Meta campaign would have nothing to report back to yet.
Theirs: Coldflow opens on "Trusted by thousands of Melbourne families", about them, not the reader. Missing: a headline written to a homeowner whose system has just stopped working.
Theirs: a $275 service before the summer rush and government rebates. That is a specific offer. Missing: named proof. Your site promises a reply in two minutes and a fixed quote, which neither competitor claims.
Theirs: video, linked to Instagram on the service offer. Missing: the technician and the finished install in the first frame, and one clear next step to the quote form.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. Coldflow is testing the feed now, so the first local installer with a sharper message can be cheaper to reach the same homes.
You have 7 Google ads on record and none showed on the six searches here. A capped, always-on campaign on installation, ducted and repair searches, landing on your quote form, brings enquiries while the pages climb.
GA4, Tag Manager and the Google Ads tag already fire. Adding the Meta pixel through Tag Manager means every quote request from the feed can be traced to the ad that sent it.
Max Power ranks first with from $880 in its title, and Google asks what an install costs. A price guide on your installation page answers the cost search directly.
You have a page for every service and 44 suburbs. Rework the installation, ducted heating and repair pages to target one search each and link the suburb pages into them.
Coldflow is in the feed now. A small test aimed at homeowners in your service suburbs, leading with the two-minute reply and fixed quote, is the cheapest audience to learn from.
Fifteen minutes on the phone, no pitch. I will walk you through the three pages worth reworking first and what a capped search campaign to your quote form would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
