Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Raqim Remedies | Sassy Organics | Oily Woylie | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 3 of 6 | Page one on 1 of 6 | Both stores hold a #1 on the natural and botanical searches. You hold none yet. |
| Google Ads Transparency Centre, AU | 0 ads on record | 0 ads on record | 0 ads on record | None of the three stores is paying Google. Other brands are, on hair growth oil australia. |
| Meta Ads Ad Library, active now | No ads found | No ads found | No ads found | Nobody in this comparison is in the feed. The first store in has it to itself. |
| Landing page Where the click lands | Store, contact form, GA4 | Store, first order offer | Store, shipping offer | Your store works. Both competitors give a customer a reason to buy today. Yours does not yet. |
| Reputation Google rating (reviews) | No profile found | 5.0 (63 reviews) | Profile, no rating shown | Sassy Organics shows 5.0 from 63 Google reviews. No Google profile came up for Raqim Remedies. |
Raqim Remedies already has what most new stores do not: five handcrafted products on a working Shopify store, product photography that looks premium, and GA4 already firing. Oily Woylie holds #1 for botanical hair care australia and Sassy Organics #1 for natural and organic hair oil. Raqim is not in the top 10 for any of the six.
Six searches a customer types before buying a hair or scalp oil online, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | Raqim Remedies | Sassy Organics | Oily Woylie |
|---|---|---|---|---|
| hair oil australia | High est. | Not in top 10 | #8 | Not in top 10 |
| scalp oil for hair growth australia | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| natural hair oil australia | Medium est. | Not in top 10 | #1 | Not in top 10 |
| botanical hair care australia | Low est. | Not in top 10 | Not in top 10 | #1 |
| organic hair oil australia | Medium est. | Not in top 10 | #1 | Not in top 10 |
| hair growth oil australia | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
Hair oil australia belongs to Chemist Warehouse, Sephora and Mecca. The narrower searches do not: Sassy Organics holds #1 for natural and organic hair oil, Oily Woylie #1 for botanical hair care. Google's question box asks what the best hair oil in Australia is, so the customer is comparing brands.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume for an Australian online category this size. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three on the narrower searches, rounded down.
Orders at 2% of those visits, a typical online store rate, rounded down.
Orders, not revenue. No price was captured in the evidence for this report, so I have not put a dollar figure on it. Repeat customers are not counted.
Halve the example volume and it is still one or two orders a month going to Sassy Organics, Oily Woylie and the big retailers today, before a single repeat order.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Build collection pages and buying guides for natural, organic and scalp oil searches, link the Botanical Library ingredient pages into the products, add product schema with reviews, and tighten each product title around one search.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| Sassy Organics | 0 | Nothing on record | Nothing running | sassyorganics.com.au | 10% off a first order, shipping offer over $100 |
| Oily Woylie | 0 | Nothing on record | Nothing running | oilywoylie.com.au | Shipping offer on orders over $88 |
| Raqim Remedies | 0 | Nothing on record | Nothing running | raqimremedies.com.au/collections/the-remedy-collection | Five products, no offer shown |
Neither Sassy Organics nor Oily Woylie has ads on record pointing to its domain. The paid slots on hair growth oil australia went to other brands, including Klinika and Soleir. A capped Shopping campaign on your five products, aimed at the natural and scalp oil searches, is where I would start.
Your store loads cleanly, add to cart is in the homepage code for five products, and the contact page has a four-field form. I did not submit it. GA4 fires on the homepage. No Google Ads or Meta tag was seen, and no first order or shipping offer is visible above the fold.
Theirs: nothing to read. Neither Sassy Organics nor Oily Woylie has an ad running under its name. Missing: a headline written to the customer's hair problem, not to the ingredient list.
Theirs: no copy in the library. Missing: named proof. Your site already says handcrafted in Melbourne from traditional botanical recipes, which is the kind of specific a customer remembers.
Theirs: no creative to compare. Missing: the product in use. Your amber bottle photography is already strong enough to stop a scroll.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. In this comparison the feed is empty, so the cost of learning what sells is as low as it will get.
None of the three stores has Google ads on record. Your five products in Shopping results on the natural and scalp oil searches put the bottles in front of customers while the pages climb.
Sassy Organics offers 10% off a first order and Oily Woylie a shipping threshold. A clear first order offer on your homepage lifts the value of every visit you already get.
GA4 already fires. Adding the Google Ads conversion tag and the Meta pixel means every order can be traced to the click that sent it.
The big retailers own hair oil australia. Natural, organic, botanical and scalp oil are held by stores your size. Collection pages and guides aimed at each give Google something to rank.
Nobody in this comparison is running Meta ads. A small test using the photography you already have is the cheapest audience in this report to learn from.
Fifteen minutes on the phone, no pitch. I will walk you through the collection pages worth building first and what a capped Shopping campaign for your five products would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
