Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Prime Exteriors | Softwash Cleaning | Bax Clean | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 2 of 6 | Page one on 2 of 6 | Bax Clean holds #1 for driveway cleaning, Softwash #1 for roof cleaning. You hold none yet. |
| Google Ads Transparency Centre, AU | 0 ads on record | 23 ads on record | 43 ads on record | Both competitors pay Google. Bax Clean's include map ads showing its 4.9 rating. |
| Meta Ads Ad Library, active now | No ads found | Active, since 6 Oct 2026 | No ads found | Softwash Cleaning is in the feed this week. You and Bax Clean are not. |
| Landing page Where the click lands | Contact form, call link | Consultation form, phone links | Quote forms, phone links | Your contact page works. The homepage has no form, and two phone numbers appear across the site. |
| Reputation Google rating (reviews) | 5.0 (37 reviews) | 4.9 (179 reviews) | 4.9 (119 reviews) | Your 5.0 is the top score here. Softwash and Bax Clean have three to five times the reviews. |
Prime Exteriors has the best Google rating here, 5.0 from 37 reviews, and customers who name the cleaners in their reviews. None of its 11 pages is on page one for the six searches, and it runs no Google or Meta ads. Bax Clean has 43 Google ads on record, Softwash 23.
Six searches a Melbourne homeowner types before booking an exterior clean, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | Prime Exteriors | Softwash Cleaning | Bax Clean |
|---|---|---|---|---|
| pressure washing melbourne | High est. | Not in top 10 | Not in top 10 | #2 |
| high pressure cleaning melbourne | Medium est. | Not in top 10 | #6 | Not in top 10 |
| gutter cleaning melbourne | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| window cleaning melbourne | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| driveway cleaning melbourne | Medium est. | Not in top 10 | Not in top 10 | #1 |
| roof cleaning melbourne | Medium est. | Not in top 10 | #1 | Not in top 10 |
Trident Wash holds the top spot for pressure washing Melbourne, with Bax Clean second on a dedicated pressure washing page and Airtasker third. Google's own question box asks how much pressure washing normally costs, so the searcher wants a price before they call. No page on your site gives one.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume a Melbourne market this size supports. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three, rounded down.
Quote requests at 5% of those visits, rounded down.
Quote requests, not booked jobs. No prices are published on your site, so what a job is worth is your number, not mine.
Halve the example volume and it is still four quote requests a month going to the cleaners above you today. With a 5.0 rating, more of those calls would come your way than most.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Build a pressure washing page and a roof cleaning page, rework the driveway, gutter and window pages to target one search each, add a price guide answering the cost question, give the homepage a meta description, and add local schema.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| Softwash Cleaning | 23 | Not dated | "Locally Owned and Operated - 15+ Years Experience" | softwashcleaning.com.au | A consultation form beside the hero, phone up top |
| Bax Clean | 43 | Not dated | "Bax Clean - Hawthorn", a map ad showing 4.9 stars | baxclean.com.au | Quick quote forms and phone links |
| Prime Exteriors | 0 | Nothing on record | Nothing running | primeexteriors.com.au/contact | A four-field contact form and a phone number |
Bax Clean has 43 ads on record pointing to baxclean.com.au, including map ads showing its 4.9 stars. Softwash has 23 pointing to softwashcleaning.com.au, selling 15+ years and its Google reviews. No paid result showed on the six searches on 9 October. A capped search campaign on pressure washing, landing on your contact page, is the fastest way to be seen.
Your contact page has a four-field form, loading and visible. I did not submit it. The homepage has no form, only a call button and Call Me Back. The header shows 0400 638 010, the contact page 0432 133 036. GA4 and the Meta pixel fire on the homepage. No Google Ads tag was seen.
Theirs: Softwash opens by asking whether your home looks tired, stained or covered in mould. That is reader first. Missing: a specific promise. The ad lists four services and no result or price.
Theirs: a checklist of services and a quote button. Missing: named proof. Their 179 Google reviews are not in the ad. Your 5.0 rating and reviews naming Kassim and Kurt are the kind of proof it lacks.
Theirs: a see-the-difference prompt and a Get Quote button. Missing: a real Melbourne job and the person who did it. Your site already shows real driveway and window work.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. Your Meta pixel already fires on the homepage, so a test in the feed can be measured from the first day.
No paid result showed on the six searches on 9 October, while Bax Clean and Softwash have 66 ads on record between them. A small campaign landing on your contact page brings quote requests while the pages climb.
The homepage has a call button and Call Me Back, but no form. Softwash puts a form beside its headline. Moving your four-field form onto the homepage removes a click.
The header and your Google listing show 0400 638 010. The contact page shows 0432 133 036. One number everywhere stops calls going astray.
Your sitemap has driveway, gutter and window pages, but none for pressure washing or roof cleaning, where Bax Clean and Softwash rank. One page each, with a price guide, is the base.
Softwash is in the feed this week and Bax Clean is not. Your pixel already fires, so a small test built on one real Melbourne job can be measured from the start.
Fifteen minutes on the phone, no pitch. I will walk you through what a capped search campaign on pressure washing would cost and where a quote form fits on your homepage.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
