Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Prefit | Prestige Plus | Windows Factory | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 4 of 6 | Page one on 2 of 6 | Prestige Plus is first on two of these searches. Prefit is not on page one yet. |
| Google Ads Transparency Centre, AU | 0 ads on record | 6 ads on record | 16 ads on record | Both competitors pay Google. Prefit has no ads on record. |
| Meta Ads Ad Library, active now | None under its name | None under its name | Active, since 5 Oct 2026 | Windows Factory is in the feed now with a window giveaway for a Sydney homeowner. |
| Landing page Where the click lands | Quote button, phone link | Quote form, call-back, phone links | Quote forms, phone links | Both competitors put a form on the homepage. Yours has a quote button and no form. |
| Reputation Google rating (reviews) | Profile, no rating shown | 4.9 (188 reviews) | 4.9 (134 reviews) | Both competitors show 4.9 from well over 100 reviews. Your Penrith listing showed no rating when I read it, although your site carries a review badge. |
Prefit has a range most window suppliers cannot match, a Penrith showroom and builders like Connex and Built on its homepage. None of the six searches shows Prefit on page one yet. Prestige Plus holds four of them, three in the top three.
Six searches a Sydney homeowner or builder types before choosing a window, door or shower screen supplier, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | Prefit | Prestige Plus | Windows Factory |
|---|---|---|---|---|
| double glazed windows sydney | High est. | Not in top 10 | #3 | #4 |
| aluminium windows sydney | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| window replacement sydney | Medium est. | Not in top 10 | #1 | Not in top 10 |
| double glazed doors sydney | Medium est. | Not in top 10 | #6 | #7 |
| sliding doors sydney | Medium est. | Not in top 10 | #1 | Not in top 10 |
| shower screens sydney | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
Bradnam's holds the top of double glazed windows Sydney, with Prestige Plus third on a buyer's guide and Windows Factory fourth on a suburb page. Google's question box asks how much double glazing will cost, so the searcher is pricing a job, not reading about glass.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume a Sydney market this size supports. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three, rounded down.
Quote requests at 5% of those visits, rounded down.
Quote requests, not signed jobs. No job price is shown on your homepage, so I have not put a dollar figure on them.
Halve the example volume and it is still three quote requests a month going to Prestige Plus and Windows Factory today. A single whole-house window job can be worth many smaller ones.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Rework the replacement-window and double glazed pages so each targets one Sydney search, add a sliding doors and a shower screens page, remove the 12 unused template product pages, and get reviews onto the Penrith Google Business Profile so the map results have something to show.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| Prestige Plus | 6 | Not dated | "Double Glazed Windows (2026) - Best Prices in Sydney (NSW)" | prestigeplus.sydney/double-glazed-windows | Quote form, call-back request, 10 year warranty |
| Windows Factory | 16 | Not dated | A map listing ad with Call and Directions buttons | windowsfactory.com.au | No-cost quote and payment plans |
| Prefit | 0 | Nothing on record | Nothing running | prefit.com.au | A no-cost quote button and a phone number |
Prestige Plus has 6 ads on record pointing to its domain; the three in view land on product pages, one with a price claim in the headline. Windows Factory has 16, including a map ad with call and directions buttons. Neither showed in a paid slot on the six searches, so those slots were empty that day. A capped search campaign on these terms is the fastest way in.
Your homepage leads with a clear double glazing promise and a no-cost quote button, and the builder logos are good proof. There is no form on the homepage in my capture, so every visitor has to click again. The Meta pixel fires. No GA4, Tag Manager or Google Ads tag was seen, so a Google click could not be traced to a quote.
Theirs: Windows Factory opens by calling out Sydney and a giveaway, which interrupts the scroll. Missing: a reason to buy. The prize is one window for one person; everyone else reads on with no offer.
Theirs: a picture of the old rattling single-glazed window, then entry steps to follow, like and tag. Missing: proof. Nothing about quiet rooms, lower bills or the 4.9 rating it already has.
Theirs: a Reel built for engagement. Missing: a next step for the homeowner who wants a quote now. Prestige Plus has no ad under its name to compare.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. One competitor is in the feed with a competition, which leaves the homeowner ready for a quote for the first supplier who asks.
Both competitors have a quote form on the homepage. A short form beside your no-cost quote button turns more of each visit into a request without a second click.
No paid ads showed on any of the six searches that day. A small campaign on these terms, landing on the form, puts Prefit at the top while the organic work takes hold.
The Meta pixel already fires. Adding GA4, Tag Manager and the Google Ads conversion tag means every quote request can be traced to the search that sent it.
Prestige Plus shows 4.9 from 188 reviews and Windows Factory 4.9 from 134. Your Penrith listing showed no rating. Asking recent builder and homeowner clients is the cheapest trust in this report.
Point the double glazed, replacement and sliding door pages at one search each, add a shower screens page, and remove the 12 template product pages from the sitemap.
Fifteen minutes on the phone, no pitch. I will walk you through the homepage quote form I would add and what a capped search campaign on the six terms would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
