Five channels, checked live on 10 October 2026. Every line traces to a source captioned on the page.
| Channel | Paul Oakfield | The Acupuncture Clinic | Sue Booth Acupuncture | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 2 of 6 | Page one on 1 of 6 | The Acupuncture Clinic is #1 for acupuncture north sydney. Sue Booth is #2 for acupuncture cammeray. |
| Google Ads Transparency Centre, AU | 0 ads on record | 0 ads on record | 0 ads on record | Nobody here pays Google, and no paid result showed on any of the six searches. |
| Meta Ads Ad Library, active now | No ads found | No ads found | No ads found | Nobody in this comparison is in the feed. The first practice in has it to itself. |
| Landing page Where the click lands | Text message button, no booking link | Book buttons, phone link | Book now buttons, phone links | Both competitors put booking one click away. Your homepage asks for a text message. |
| Reputation Google rating (reviews) | 5.0 (10 reviews) | 4.9 (40) and 4.7 (12) | 5.0 (12 reviews) | Your rating matches Sue Booth's. The Acupuncture Clinic has two listings, North Sydney (4.9) and Potts Point (4.7). |
Paul Oakfield already has what a new patient checks first: 5.0 from 10 Google reviews, a clear address at Cammeray Massage on Miller St, and a homepage that explains Five Element acupuncture plainly. None of the six searches here puts pauloak.com.au on page one. The Acupuncture Clinic holds two spots, and Sue Booth, further up Miller St, is #2 for acupuncture cammeray.
Six searches a patient on the Lower North Shore types before booking, read live from Google Australia on 10 October 2026.
| Search term | Searches / mo | Paul Oakfield | The Acupuncture Clinic | Sue Booth Acupuncture |
|---|---|---|---|---|
| acupuncture cammeray | Low est. | Not in top 10 | Not in top 10 | #2 |
| acupuncture north sydney | Medium est. | Not in top 10 | #1 | Not in top 10 |
| remedial massage cammeray | Low est. | Not in top 10 | Not in top 10 | Not in top 10 |
| dry needling north sydney | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| five element acupuncture sydney | Low est. | Not in top 10 | Not in top 10 | Not in top 10 |
| acupuncture for pain sydney | Medium est. | Not in top 10 | #2 | Not in top 10 |
Cammeray Massage, the clinic you practise from, is #1 for acupuncture cammeray, with Sue Booth second. Your own site is not in the top 10. Google showed no People Also Ask box on any of the six searches: page one is practices and booking sites, so these are people choosing where to book.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example monthly volume for the Lower North Shore and Sydney terms. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three, rounded down.
Appointment requests at 5% of those visits, rounded down.
New patient appointments, not courses of treatment. No price is shown on your site, so I have not put a dollar figure on them.
Halve the example volume and it is still two new patient appointment requests a month going to the practices above you today. The homepage already explains your approach well. It needs pages built for the searches.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Rewrite the homepage title and main heading around acupuncture in Cammeray, build a page each for acupuncture, remedial massage and dry needling on the Lower North Shore, check the local schema carries the Miller St address, and link your Google profile to the right page.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| The Acupuncture Clinic | 0 | Nothing on record | Nothing running | theacupunctureclinic.com.au | Book Appointment buttons, a 1300 number, two clinics |
| Sue Booth Acupuncture | 0 | Nothing on record | Nothing running | sueboothacupuncture.com.au | Book now buttons and online appointments |
| Paul Oakfield | 0 | Nothing on record | Nothing running | pauloak.com.au | A text message button and an email address |
Nobody in this comparison has a Google ad on record, and none of the six searches showed a single paid result on the day. That is rare. The first acupuncturist on the Lower North Shore to run a capped search campaign on these terms, with plain wording about the treatment and the Miller St location, has the top of the page to itself.
Your homepage has no form and no booking link, and the number is not tap-to-call: it sits inside the logo image and as plain text in the contact block. The one button asks for a text message. Your Google profile already lists an as.me booking link, so the system exists. GA4 fires on the homepage. No Google Ads or Meta tag was seen.
Theirs: nothing to read. Neither competitor has an ad running under its name. Missing: a headline that names the treatment and the suburb, so a reader in Cammeray or North Sydney knows it is local.
Theirs: no copy in the library. Missing: the plain facts a new patient needs: who you are, where the blue door on Miller St is, what a first appointment involves and how to book it.
Theirs: no creative to compare. Missing: your own face and your own room. The site leans on stock images, and a real photo is what tells a first-time patient who they will see.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more appointments. In this comparison the feed is empty, so learning what works costs as little as it ever will.
Your Google profile lists an as.me booking link, but the site shows none, and the number cannot be tapped. A Book button and a tap-to-call number at the top turn readers into appointments.
No paid result appeared on any of the six searches. A small campaign on acupuncture cammeray and north sydney, landing on the booking link, with the booking click tracked in GA4.
Your page title names no suburb and the main heading reads "Contact Me". Naming acupuncture and remedial massage in Cammeray there is an hour's work.
The sitemap holds a Pain Relief page and seven articles. A page each for acupuncture, remedial massage and dry needling gives Google something to rank for each search.
The clinic you practise from is #1 for acupuncture cammeray and #2 for remedial massage cammeray. Making sure its site lists you and links to pauloak.com.au puts you inside results patients already click.
Fifteen minutes on the phone, no pitch. I will walk you through the homepage changes that put Cammeray in your title and booking at the top, and what a capped search campaign on acupuncture cammeray would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
