Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Finix Group | MB Caulking | Correct Caulking | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 2 of 6 | Page one on 3 of 6 | Both caulking firms hold page one spots. Your site is not yet on page one for any. |
| Google Ads Transparency Centre, AU | 5 ads on record | 0 ads on record | 4 ads on record | You have more Google ads on record than either caulking firm. A strong start. |
| Meta Ads Ad Library, active now | No ads found | No ads found | 10 active, all recruiting | Correct Caulking is in the feed hiring caulkers. Nobody here is selling to homeowners. |
| Landing page Where the click lands | Quote form, phone links | Quote button, form | Quote form, call button | Your quote form sits above the fold, with GA4 and the Google Ads tag firing. |
| Reputation Google rating (reviews) | 5.0 (9 reviews) | 5.0 (347 reviews) | 5.0 (236 reviews) | All three rate 5.0. MB Caulking has 347 reviews to your 9, and prints its rating on its homepage. |
Finix Group is ahead where most trades are behind: 5 Google ads on record, GA4 and the Google Ads tag firing, and a quote form above the fold. The gap is search. None of the six searches shows your site on page one, while Correct Caulking holds three and MB Caulking two.
Six searches a homeowner or builder types before choosing a caulker or renovator, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | Finix Group | MB Caulking | Correct Caulking |
|---|---|---|---|---|
| caulking melbourne | Medium est. | Not in top 10 | #8 | #3 |
| silicone caulking melbourne | Low est. | Not in top 10 | #1 | #7 |
| fire rated caulking melbourne | Low est. | Not in top 10 | Not in top 10 | #10 |
| bathroom resealing melbourne | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| house painters melbourne | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| renovation builders melbourne | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
Two of the top four results for caulking Melbourne are Instagram and Facebook pages, so the bar to outrank them is low. Correct Caulking sits third. Google's question box asks what caulking typically costs in Melbourne, so a searcher wants a price guide before they call.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume a Melbourne market this size supports. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three, rounded down.
Enquiries at 5% of those visits, rounded down.
Enquiries, not signed jobs. No price is published on your site, so what a job is worth is your number, not mine.
Halve the example volume and it is still three enquiries a month going to the firms above you today. The caulking page to catch them is already built.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Rework the caulking page to target caulking Melbourne, add pages for bathroom resealing and painting, replace the six template project pages with your own Melbourne jobs, add local schema, and link the Google profile to them.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| MB Caulking | 0 | Nothing on record | Nothing running | mbcaulkingservices.com.au | Quote button and a 5.0 rating shown on the page |
| Correct Caulking | 4 | Not dated | "Re-Silicone Shower Experts - Affordable Shower Resealing" | correctcaulking.com.au | Quote form and a call now button |
| Finix Group | 5 | Not dated | "Caulking Experts Melbourne" | finixgroup.com.au | A four-field quote form with a service menu |
You have 5 ads on record pointing to finixgroup.com.au and the Google Ads tag fires, which is more than either caulking firm. None of your ads appeared on the six searches here, and only house painters Melbourne showed any paid ad. Pointing a capped search campaign at the caulking and resealing terms is the next step.
Your homepage carries a four-field quote form above the fold with a service menu, loading and visible, plus three tap-to-call links. I did not submit it. GA4 and the Google Ads tag fire on the homepage. No Meta pixel fired, so any feed test could not be measured yet.
Theirs: Correct Caulking's ads talk to tradies, pay rates and start dates, not to homeowners. MB Caulking has none. Missing: a headline written to the homeowner with a mouldy shower seal.
Theirs: recruitment copy built on pay and culture. Missing: named proof for a customer. You have it: a Dandenong base, work across Melbourne and client reviews from Narre Warren to Toorak.
Theirs: crew and site footage aimed at job seekers. Missing: a before and after of your own caulking line, and one clear next step to get a quote.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. Nobody in this comparison is selling to homeowners in the feed, so the cost of learning what works is as low as it will get.
You have 5 ads on record and the tag already fires. None of the six searches showed your ad. A capped campaign on caulking and resealing terms, landing on the quote form, brings enquiries while the pages climb.
Six project pages still carry template names such as Beverly Hills Luxury Residence. Your own Melbourne jobs, with photos and suburbs, give Google and customers something real to read.
Your sitemap has 11 URLs and no page for bathroom resealing or painting. A page each, plus a reworked caulking page, targets the searches Correct Caulking and MB Caulking hold today.
Your 5.0 from 9 reviews matches the rating of firms with 236 and 347. Asking every finished job for a review closes that gap faster than anything else in this report.
No Meta pixel fired on the homepage. Add it, then run a small test to homeowners near Dandenong. Nobody here is selling to customers in the feed.
Fifteen minutes on the phone, no pitch. I will walk you through the search terms your ads should be on and the two pages worth building first.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
