Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | EX Pest | Dawson's Pest Control | Tom's Pest Control | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 5 of 6 | Page one on 2 of 6 | Dawson's holds three top three spots. Your site is not yet on page one for any. |
| Google Ads Transparency Centre, AU | 0 ads on record | 94 ads on record | 0 ads on record | Dawson's pays Google for same-day pest control. Tom's relies on organic. |
| Meta Ads Ad Library, active now | No ads found | No ads found | No ads found | Nobody in this comparison is in the feed. The first firm in has it to itself. |
| Landing page Where the click lands | Contact form, quote button | Fast quote button, forms | Book now, quote form, $129 | Your form works. Tom's puts a starting price up front, and no tracking fired on yours. |
| Reputation Google rating (reviews) | 4.9 (186 reviews) | No profile found | Listing not matched | Your 4.9 from 186 reviews is the strongest proof here. Tom's listings carry a different phone to its site, so I left them out. |
EX Pest has the proof most pest firms would pay for: a 4.9 Google rating from 186 reviews, 25 years in the trade and no after-hours call out fee. None of the six searches here shows your site on page one. Dawson's holds five and has 94 Google ads on record.
Six searches a homeowner types before booking a pest controller, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | EX Pest | Dawson's Pest Control | Tom's Pest Control |
|---|---|---|---|---|
| pest control melbourne | High est. | Not in top 10 | #8 | #4 |
| termite inspection melbourne | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| termite treatment melbourne | Medium est. | Not in top 10 | #3 | Not in top 10 |
| pest control near me melbourne | High est. | Not in top 10 | #7 | #2 |
| rodent control melbourne | Medium est. | Not in top 10 | #2 | Not in top 10 |
| pest control werribee | Low est. | Not in top 10 | #2 | Not in top 10 |
Rentokil and Flick hold the top two spots for pest control Melbourne, with Tom's fourth and its $129 starting price in the title. Google's question box opens with how much pest control costs in Melbourne, so the searcher wants a price before they call.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume a Melbourne market this size supports. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three, rounded down.
Enquiries at 5% of those visits, rounded down.
Enquiries, not booked jobs. No price is published on your site, so what a job is worth is your number, not mine.
Halve the example volume and it is still four pest and termite enquiries a month going to the firms above you today. The service pages to catch them are already built.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Rework the termite and rodent pages so each targets one search, add a termite inspection page and a Werribee and western suburbs page, add page descriptions and local schema, and link the Google profile to them.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| Dawson's Pest Control | 94 | Not dated | "Same Day Pest Control Service" | dawsonspest.com.au | Fast quote button and same-day service |
| Tom's Pest Control | 0 | Nothing on record | Nothing running | tomspestcontrolmelbourne.com.au | Same-day service from $129 |
| EX Pest | 0 | Nothing on record | Nothing running | expestandtermitecontrol.com.au/contact-us | A five-field contact form and a phone number |
Dawson's has 94 ads on record pointing to its domain, selling same-day pest control with its review stars on the ad. Tom's has nothing on record. Only two of the six searches showed a paid ad at all. A capped search campaign on the termite and rodent terms, landing on your contact page, would be seen quickly.
Your contact page has a five-field form, loading and visible, and the homepage has a quote button and a tap-to-call number. I did not submit the form. Tom's prints a $129 starting price in its headline. No GA4, Tag Manager, Google Ads or Meta tag fired on your homepage load.
Theirs: nothing to read. Neither Dawson's nor Tom's has an ad running under its name. Missing: a headline written to the homeowner who has just found termites or rats, not to the trade.
Theirs: no copy in the library. Missing: named proof. You already have it: 186 reviews at 4.9, 25 years in the trade and no after-hours call out fee.
Theirs: no creative to compare. Missing: the technician on site and one clear next step. A homeowner should know in the first frame how to book an inspection.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. In this comparison the feed is empty, so the cost of learning what works is as low as it will get.
Dawson's has 94 Google ads on record, yet only two of the six searches showed a paid ad. A small campaign on the termite and rodent terms, landing on your contact page, brings enquiries while the pages climb.
Your 4.9 from 186 reviews is not on the homepage, and no price is shown. Tom's leads with a $129 starting price. Showing both answers the question Google says searchers ask first.
No analytics or ad tags fired on the homepage. Adding GA4, the Google Ads conversion tag and the Meta pixel means every enquiry can be traced to what sent it.
Your sitemap has 21 URLs and no page for termite inspections or the western suburbs near Rockbank. Dawson's is second for pest control Werribee today.
Nobody in this comparison is running Meta ads. A small test aimed at homeowners in the western suburbs is the cheapest audience in this report to learn from.
Fifteen minutes on the phone, no pitch. I will walk you through the two pages worth building first and what a capped termite search campaign would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
