Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Carepath Disability Support Services | At Home Care | Kuremara | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 2 of 6 | Page one on 2 of 6 | Both providers hold page one spots on the searches families use. You hold none yet. |
| Google Ads Transparency Centre, AU | 0 ads on record | 67 ads on record | 67 ads on record | Both are paying Google. The At Home Care ads in view are recruiting staff, not participants. |
| Meta Ads Ad Library, active now | No ads found | None under its name | No ads found | Nobody in this comparison is in the feed. The first provider in has it to itself. |
| Landing page Where the click lands | Referral form, contact form, phone links | Two forms, phone links | Care assessment form, phone links | Your referral page is as complete as either competitor's. The traffic is what is missing. |
| Reputation Google rating (reviews) | Profile, no rating yet | No profile found | 4.8 (19), listing closed | Kuremara shows 4.8 from 19 reviews on a Melbourne listing marked closed. Neither you nor At Home Care has a rating a family can read. |
Carepath has already built what most providers have not: 63 pages, including a page per service in Melbourne, Dandenong, Ringwood and Werribee, plus a 17-field referral form. None of those pages is on page one for the six searches here. At Home Care and Kuremara each hold two page one spots and each has 67 Google ads on record.
Six searches a participant or family member types before choosing a provider, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | Carepath Disability Support Services | At Home Care | Kuremara |
|---|---|---|---|---|
| ndis provider melbourne | High est. | Not in top 10 | Not in top 10 | #2 |
| disability support services melbourne | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| ndis support worker melbourne | Medium est. | Not in top 10 | #7 | Not in top 10 |
| ndis community participation melbourne | Medium est. | Not in top 10 | Not in top 10 | #3 |
| ndis shared living melbourne | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| in home disability support melbourne | Medium est. | Not in top 10 | #1 | Not in top 10 |
The top result for NDIS provider Melbourne is the government's own provider finder. Kuremara sits second, Hilda Care fourth with its review count in the title. Google's own question box asks who the best NDIS provider in Melbourne is, so the searcher is comparing providers, not reading about the scheme.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume a Melbourne market this size supports. An example, not a measured figure.
The clicks you do not get today, once those pages sit around position three, rounded down.
Enquiries at 5% of those visits, rounded down.
Enquiries, not signed participants. What a new participant is worth over a plan year is your number, not mine.
Halve the example volume and it is still three participant enquiries a month going to the providers above you today. The pages to catch them are already built.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Rework the Melbourne NDIS provider page and the in-home support page so each targets one search, link the suburb pages into them, add local schema, and get reviews onto the Google Business Profile so the map pack has something to show.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| At Home Care | 67 | Not dated | "Call (03) 8676 7979", a support worker jobs ad | athomecare.au/victoria/support-workers | Job openings for support workers and nurses |
| Kuremara | 67 | Not dated | "A Trusted NDIS ILO Provider - Flexible Living Support NDIS" | kuremara.com.au | Request a care assessment, plus SIL and ILO vacancies |
| Carepath Disability Support Services | 0 | Nothing on record | Nothing running | carepathdisabilitysupportservices.com.au/referral | A 17-field referral form and a phone number |
Both providers have 67 ads on record pointing to their domains. The At Home Care ads in the capture are recruiting support workers and nurses. Kuremara's are selling SIL and ILO places. A capped search campaign on the six terms here, landing on your referral page, is the fastest way to be seen while the pages climb.
Your referral page asks for 17 details and your contact page has a five-field form, both loading and visible. I did not submit either. The homepage itself has no form, so a paid click should land on the referral page. GA4 and Tag Manager fire on the homepage. No Google Ads or Meta tag was seen.
Theirs: nothing to read. Neither At Home Care nor Kuremara has an ad running under its name. Missing: a headline written to the family member choosing care, not to the scheme.
Theirs: no copy in the library. Missing: named proof. Your site already lists services in Melbourne, Dandenong, Ringwood and Werribee, which is the kind of specific a family looks for before calling.
Theirs: no creative to compare. Missing: real people and one clear next step. A family should know in the first frame that the referral takes one form.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. In this comparison the feed is empty, so the cost of learning what works is as low as it will get.
Both comparison providers have 67 Google ads on record. A small campaign on the six searches here, landing on your 17-field referral page, brings enquiries while the organic work takes hold.
Families compare providers on reviews before they call. Asking the families you already support is the cheapest credibility in this report.
You have a page for every service and suburb. Rework the Melbourne NDIS provider and in-home support pages to target one search each and link the suburb pages into them.
GA4 and Tag Manager already fire. Adding the Google Ads conversion tag and the Meta pixel means every referral can be traced to the click that sent it.
Nobody in this comparison is running Meta ads. A small test aimed at families in your service suburbs is the cheapest audience in this report to learn from.
Fifteen minutes on the phone, no pitch. I will walk you through the two pages worth reworking first and what a capped search campaign to your referral page would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
