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Results Media
Marketing audit prepared for

Businessfocus360

Five fixes that would put Businessfocus360 in front of the Australian companies searching for back office outsourcing today.

Businessfocus360
Businessfocus360 Prepared for Lakmal
Prepared by
Dean Gravina
Founder, Results Media · 9 October 2026
Results Media / Marketing Audit
// Businessfocus360
The scorecard

Where you stand against Outsourced Staff and Beepo

Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.

ChannelBusinessfocus360Outsourced StaffBeepoWhat it means
Google rankings
6 money searches
Page one on 0 of 6Page one on 2 of 6Page one on 2 of 6Both competitors hold page one spots on the outsourcing searches. You hold none yet.
Google Ads
Transparency Centre, AU
0 ads on record0 ads on record0 ads on recordNobody in this comparison is paying Google. The first company in has the paid slots to itself.
Meta Ads
Ad Library, active now
No ads foundNone under its nameNone under its nameNobody in this comparison is in the feed either.
Landing page
Where the click lands
Quote form, contact form, phoneForms, phone linksForms, consult offerYour quote page is as complete as either competitor's. The traffic is what is missing.
Reputation
Google rating (reviews)
4.9 (12 reviews)5.0 (7 reviews)Profile, no rating shownYour 4.9 comes from 12 reviews, the most in this comparison. Beepo's Melbourne listing shows no rating.
D
SEO
11 service pages built, none on page one for the six
C
Google Ads
No ads, and neither competitor has any on record
C
Meta Ads
No ads, and neither competitor is in the feed
B
Conversion
Quote form live, GA4 and Tag Manager firing

The short version

Businessfocus360 has done the groundwork most outsourcing companies skip: a page per service, a 4.9 rating from 12 Google reviews, a detailed quote form and GA4 firing. None of those pages is on page one for the six searches here. Outsourced Staff and Beepo each hold two.

Sources: live Google results, Google Ads Transparency Centre, Meta Ad Library, Google Business Profile, page source. Pulled 9 October 2026.Grade colours: green strong, amber partial, red not in use.
Results Media / Marketing Audit
// Businessfocus360
SEO · Part one

11 service pages built. None on page one for the six outsourcing searches.

Six searches an Australian company types before choosing an outsourcing partner, read live from Google Australia on 9 October 2026.

Search termSearches / moBusinessfocus360Outsourced StaffBeepo
business process outsourcing australiaMedium est.Not in top 10Not in top 10Not in top 10
back office outsourcingMedium est.Not in top 10#4Not in top 10
bpo company australiaMedium est.Not in top 10Not in top 10#3
outsourced admin servicesMedium est.Not in top 10#1#5
customer experience measurementLow est.Not in top 10Not in top 10Not in top 10
data entry outsourcing australiaMedium est.Not in top 10Not in top 10Not in top 10
Positions read live from Google Australia on 9 October 2026. Volumes: High or Medium read from the live page signals (who holds the top results and the People Also Ask cluster). No measured volume tool was used, so every volume is labelled as an estimate.

The top five for business process outsourcing Australia are an industry report, two guides, a top 20 list and a law firm. No outsourcing company holds the top three. On bpo company australia, Google's question box asks what a BPO company does, so a plain answer page has room.

Google Australia · "business process outsourcing australia"
1
Business Process Outsourcing Services in Australia ...ibisworld.com
2
A Comprehensive Guide to BPO: Business Process Outsourcingbusiness.canon.com.au
3
Top 20 BPO Companies in Australiaoutsourceaccelerator.com
4
What Is BPO (Business Process Outsourcing)reckon.com
5
Business Process Outsourcing (BPO) in Australiasprintlaw.com.au
>10
Businessfocus360Not in the top 10 on any of the six searches. Checked 9 October 2026.
Live results, positions verbatim, 9 October 2026. Typeset by Results Media because Google blocks automated screenshots.
~800
Searches a month where you do not appear
6
Of 6 money searches not on page one
Sitemap checked before any page was called missing: The sitemap lists 24 URLs: a page for each of 11 outsourcing services, including back office functions and data entry, four customer experience pages, a quote page and a contact page.Page 3
Results Media / Marketing Audit
// Businessfocus360
SEO · Part two

What page one on those searches is worth

The chain, with every assumption written down. Deliberately conservative.

800searches a month

The six searches in this report, at an example monthly volume for an Australian outsourcing market. An example, not a measured figure.

80visits a month

The clicks you do not get today, once your pages sit around position three, rounded down.

4enquiries a month

Enquiries at 5% of those visits, rounded down.

4 a montha month, rounded down

Enquiries, not signed clients. Your site publishes no rates, so what a new client contract is worth is your number, not mine.

Halve the example volume and it is still two company enquiries a month going to the outsourcing firms above you today. The service pages to catch them are already built.

How we got there

  • Click-through by position: 27% at 1, 15% at 2, 11% at 3 (published organic CTR studies, rounded down)
  • Enquiry rate: 5% of visits
  • Close rate: Nothing assumed about how many enquiries become clients
  • Average sale: Not assumed. No rates are published on your site
  • Only the clicks you do not already get are counted

Estimates, not promises. Each assumption is deliberately conservative so the number holds up.

What the SEO work is

Rework the back office, data entry and admin outsourcing pages so each targets one search, write a plain page answering what a BPO company does, link the service pages into them, and add Australian location signals and schema.

Volumes: High or Medium read from the live page signals (who holds the top results and the People Also Ask cluster). No measured volume tool was used, so every volume is labelled as an estimate. Maths file saved with the evidence for this report.Page 4
Results Media / Marketing Audit
// Businessfocus360
Google Ads

0 Google ads on record across all three. The paid slots are open.

AdvertiserAds on recordLast ranHeadline seenLands onOffer on the page
Outsourced Staff0Nothing on recordNothing runningoutsourcedstaff.com.auRemote staff matching and a 1300 number
Beepo0Nothing on recordNothing runningbeepo.com.auA business consult and "Save 70% on costs"
Businessfocus3600Nothing on recordNothing runningbusinessfocus360.com/request-a-quoteA quote form with a service checklist
adstransparency.google.com · outsourcedstaff.com.au
Outsourced Staff live Google ads
Outsourced Staff in the Transparency Centre, 9 October 2026
outsourcedstaff.com.au
Outsourced Staff landing page
Outsourced Staff's homepage, where its organic clicks land
businessfocus360.com
Businessfocus360 page
Your homepage, live, with the Australian phone number up top
Ads verdict

No ads are on record pointing to any of the three domains. Across the six searches I saw one paid result, a Philippines staffing firm on data entry outsourcing Australia, so these clicks are not being bid up. A capped search campaign on the six terms, landing on your quote page, is the fastest way to be seen.

Landing page verdict

Your quote page asks for name, email, mobile and company plus the services wanted, and your contact page has a second form, both loading and visible. I did not submit either. The homepage has no form, so a paid click should land on the quote page. GA4, Tag Manager and LinkedIn fire on the homepage. No Google Ads or Meta tag was seen.

Ad counts and dates: Google Ads Transparency Centre, Australia, checked by domain, 9 October 2026. Landing pages visited live.Page 5
Results Media / Marketing Audit
// Businessfocus360
Meta Ads

None of the three companies is in the Meta feed. The first one in has it to itself.

facebook.com/ads/library
Outsourced Staff Meta ads
"Outsourced Staff", Meta Ad Library, 9 October 2026: one result, from another advertiser (IslaSource)
facebook.com/ads/library
Businessfocus360 Meta ads
Businessfocus360 in the Meta Ad Library, 9 October 2026: no ads match the search
The direct-response read
Headline

Theirs: nothing to read. Neither Outsourced Staff nor Beepo has an ad under its name. Missing: a headline written to the owner stuck doing admin, naming the task they want off their desk.

Body copy and proof

Theirs: the only ad the search surfaced, from IslaSource, opens with its founder's story of losing a staff member. Missing: named proof. Your 4.9 rating and client quote are the kind of specific a director looks for.

Creative and offer

Theirs: no creative from either competitor. Missing: the real team doing the work and one clear next step, so a director knows in the first frame that a quote takes one form.

Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. In this comparison the feed is empty, so the cost of learning what works is as low as it will get.

Meta Ad Library, Australia, active ads only, 9 October 2026. Screenshots captured from the library page for each advertiser.Page 6
Results Media / Marketing Audit
// Businessfocus360
Summary

Five improvements, in the order I would make them

1
Open a capped search campaign to the quote page

No company in this comparison has a Google ad on record. A small campaign on these six searches, landing on your quote page, brings enquiries while the pages climb.

Fastest to enquiries
2
Add the Google Ads and Meta tags

GA4 and Tag Manager already fire. Adding the Google Ads conversion tag and the Meta pixel means every quote request can be traced to the click that sent it.

Lifts every click
3
Point the service pages at one search each

You already have pages for back office, data entry and admin work. Rework each around one search and add a plain page answering what a BPO company does.

Highest value
4
Put your 4.9 rating on the quote page

Your 12 Google reviews are the most in this comparison. Showing the rating and a client quote next to the form gives a director a reason to send it.

Fastest to trust
5
Test the feed with one message

Neither competitor is running Meta ads under its name. A small test aimed at Australian business owners is the cheapest audience in this report to learn from.

Cents per view
0 of 6
Money searches on page one
11
Outsourcing service pages already built
4.9
Your Google rating, from 12 reviews
0
Google ads on record across all three
Next step
15 minutes
with Dean.

Fifteen minutes on the phone, no pitch. I will walk you through the three service pages worth reworking first and what a capped search campaign to your quote page would cost.

Book a time with Dean
Or call 0481 125 218
dean@resultsmedia.au · resultsmedia.au
Dean Gravina
Dean Gravina, founder
Began his career at King Kong, rebuilt Megaphone Marketing's SEO division, and has worked independently since. Co-author of The Untold Secrets to Ranking #1 On Google.
Month to month, no lock in contract, backed by a 90 day performance guarantee. If the work does not generate enough revenue to cover its cost, I keep working for free until it does.
Every figure checked live on 9 October 2026 and saved with the evidence for this report.Page 8
Results Media / Marketing Audit
// Businessfocus360
Who would fix this
Dean
Gravina
Founder, Results Media
Dean Gravina, founder of Results Media
200+
Brands worked with
11 yrs
Since his first company
Who's behind this audit

I ran my own company
before I ran anyone else's ads

At 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.

Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.

Track record
2015
PIKT Entertainment

Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.

2019
Digital Next

Worked on accounts including MYOB, Heatstrip and i3Group.

2020
King Kong

Inside Sabri Suby's agency, working on multi-million dollar and international accounts.

2022
Keypath Education

MBA search for RMIT, Canberra, Victoria University and Southern Cross.

2023
Megaphone Marketing

Rebuilt their SEO service. Four times the clients and three times the team in nine months.

2024
Results Media, and a book

Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.

How we work

Month to month, no lock-in contract. You get me, not an account manager.

1

Craft the offer

2

Launch across every channel

3

Convert with smart pages

4

Report what matters