Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | BeThoughtful | BB Software | Rebelled | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 1 of 6 | Page one on 1 of 6 | Each competitor has one dedicated page on page one. Global software brands hold the rest. |
| Google Ads Transparency Centre, AU | 0 ads on record | 0 ads on record | 0 ads on record | Nobody here is paying Google, and no paid result showed on the six searches. |
| Meta Ads Ad Library, active now | No ads found | No ads found | None under its name | Nobody in this comparison is in the feed. The first builder in has it to itself. |
| Landing page Where the click lands | Contact form, no phone | Contact buttons, no form | Form, game plan call | Your offer is the strongest of the three. The contact form reads as feedback, not a project enquiry. |
| Reputation Google rating (reviews) | No profile found | No profile found | No profile found | No Google profile came up for any of the three on a Sydney Maps search. The first with reviews stands out. |
BeThoughtful has an offer most competitors cannot match: an MVP built before the client commits, with a public board of active apps, projects and problems. None of its pages is on page one for the six searches here. BB Software and Rebelled each hold one page one spot, and nobody is paying for ads.
Six searches a small business owner types before hiring someone to build a workflow app, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | BeThoughtful | BB Software | Rebelled |
|---|---|---|---|---|
| custom app development for small business | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| workflow automation | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| business process automation | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| custom business app | Medium est. | Not in top 10 | Not in top 10 | #4 |
| ai workflow automation | High est. | Not in top 10 | Not in top 10 | Not in top 10 |
| bespoke software small business | Low est. | Not in top 10 | #1 | Not in top 10 |
A Reddit thread holds the top of custom app development for small business, then one agency and three guides. Google showed no question box on this search, so the searcher is reading guides before choosing a builder. A plain-English page on what a small business app costs and how your MVP offer works answers that directly.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume for the Australian small business share of them. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three, rounded down.
Project enquiries at 5% of those visits, rounded down.
Project enquiries, not signed clients. Your site prices no build, so what a client is worth is your number, not mine.
Halve the example volume and it is still two project enquiries a month going to the builders and guides above you today. For a studio that builds the MVP first, two good problems a month is a pipeline.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Build one page for custom app development for small business and one for workflow automation, each explaining the MVP offer with a worked example from your Projects board, add a sitemap and schema, and give each page a clear project enquiry button.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| BB Software | 0 | Nothing on record | Nothing running | None on record | Contact buttons and a product menu |
| Rebelled | 0 | Nothing on record | Nothing running | None on record | A 30-minute game plan call |
| BeThoughtful | 0 | Nothing on record | Nothing running | bethoughtful.com/contact | MVP built before you commit, plus a six-field form |
No ads on record for any of the three domains, and no paid result showed on the six searches. The broad automation terms are owned by global software brands, so I would not buy them. A capped campaign on custom app development for small business, landing on a page that explains your MVP offer, is cheap to test.
Your contact page has a six-field form, loading and visible, headed Bring a problem or improve a solution, with a Send contribution button. I did not submit it. The homepage has no form and no phone number. No GA4, Tag Manager, Google Ads or Meta tag was seen on the homepage load.
Theirs: nothing to read. BB Software has no ads, and the Rebelled search returns other advertisers only. Missing: a headline that names the owner's problem, not the technology.
Theirs: no copy in the library. Missing: a specific promise. Your site already offers to build the MVP before the client pays for code, which is the kind of specific a busy owner stops for.
Theirs: no creative to compare. Missing: a real app on screen. Your Active Apps board shows deployed work, and a short screen recording of one would show the owner what they get.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. In this comparison the feed is empty, so the cost of learning what works is as low as it will get.
The form says Send contribution and leads with feedback. A button that says Start a project, with one question about the problem, tells a business owner this is where work begins.
Your strongest line, an MVP built before you pay for code, sits fourth on the page. Lead with it and link it straight to the project enquiry form.
No tracking tag fired on the homepage. Adding them before any ad spend means every project enquiry can be traced to the click that sent it.
No sitemap was found and none of the six pages targets a search. Rebelled ranks with a custom app page and BB Software with its homepage title. Two focused pages give Google something to rank.
No profile came up for BeThoughtful on a Sydney Maps search. Reviews from the clients behind your deployed apps are the cheapest proof in this report.
Fifteen minutes on the phone, no pitch. I will walk you through the project enquiry page I would build first and what a capped campaign on custom app development would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
