Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | Bashs Music | Melbourne Music Centre | Sky Music | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 1 of 6 | Page one on 2 of 6 | Page one on 1 of 6 | You hold your suburb. The citywide shop, hire, repair and lesson searches go elsewhere. |
| Google Ads Transparency Centre, AU | 16 ads on record | 6 ads on record | 61 ads on record | All three have paid Google. None showed a paid result on the six searches here. |
| Meta Ads Ad Library, active now | No ads found | No ads found | None under its name | Nobody in this comparison is in the feed. The first store in has it to itself. |
| Landing page Where the click lands | Contact form, phone links, cart | Online store, phone link, 10% code | Online store, booking button, phone | Your store and contact page work. No Google or Meta tag fired on your homepage load. |
| Reputation Google rating (reviews) | 4.4 (71 reviews) | 4.8 (425 reviews) | 4.9 (4,651 reviews) | Customers rate you well. Sky Music has 65 times as many reviews for a buyer to read. |
Bashs Music owns Deer Park: your two sites hold #1 and #2 for music store Deer Park, and you have 16 Google ads on record. The five wider Melbourne searches for a shop, PA hire, repairs and lessons go to other stores. Sky Music has 61 Google ads on record and 4,651 Google reviews.
Six searches a Melbourne musician types before choosing a store, a hire or a teacher, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | Bashs Music | Melbourne Music Centre | Sky Music |
|---|---|---|---|---|
| music shop melbourne | High est. | Not in top 10 | #5 | #1 |
| guitar shop melbourne | Medium est. | Not in top 10 | #5 | Not in top 10 |
| music store deer park | Low est. | #1 and #2 | Not in top 10 | Not in top 10 |
| pa hire melbourne | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| guitar repairs melbourne | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| music lessons melbourne west | Low est. | Not in top 10 | Not in top 10 | Not in top 10 |
Sky Music holds the top spot for music shop Melbourne, and Melbourne Music Centre sits fifth. Google's own question box asks what the biggest music shop in Melbourne is, so the searcher is comparing stores. The top results all name a range and a city in the title.
The chain, with every assumption written down. Deliberately conservative.
The five searches you are not on page one for, at an example volume a Melbourne market this size supports. An example, not a measured figure.
The clicks you do not get today, once those pages sit around position three, rounded down.
Enquiries at 5% of those visits, rounded down. Hire, repair and lesson searches are enquiries, not cart sales.
Enquiries, not confirmed hires, repairs or students. What each is worth to the store is your number, not mine.
Halve the example volume and it is still one or two hire, repair or lesson enquiries a month going to the stores above you. The System Hires, Repairs and Music School pages to catch them are already built.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Point the System Hires, Repairs and Music School pages at one search each, bring the second site's Deer Park ranking across to bashsmusic.com.au, publish a sitemap, and title the homepage for music shop Melbourne with the western suburbs named.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| Melbourne Music Centre | 6 | Not dated | "Musical Instruments - All Your Guitar Needs" | melbournemusiccentre.com.au | 10% off storewide with code SPRING10 |
| Sky Music | 61 | Not dated | "Enjoy Discounted Items - Huge Range Of Products" | skymusic.com.au | Sale sign up, book an appointment, phone |
| Bashs Music | 16 | Not dated | "MIDI Controllers", a product ad | bashsmusic.com.au | Online store, contact form and a phone number |
All three stores have ads on record pointing to their domains: Sky Music 61, yours 16, Melbourne Music Centre 6. Yours include a MIDI controller ad and a Deer Park map listing. No paid result showed on any of the six searches here, so the hire, repair and lesson searches are open to the first store that bids on them.
Your contact page has a form, loading and visible, and the phone number sits on every page. I did not submit it. On the homepage load no GA4, Tag Manager, Google Ads or Meta tag fired, so the 16 ads on record have no conversion tag seen to report back what they sold.
Theirs: nothing to read. The Sky Music search returns another advertiser, AirSky Music, and Melbourne Music Centre has none. Missing: a headline written to the western suburbs musician, not to the gear.
Theirs: no copy in the library. Missing: named proof. Your site already says trusted since 2011, with repairs, hire and a music school under one roof, which is the kind of specific a buyer looks for.
Theirs: no creative to compare. Missing: the store and the people in it, and one clear next step. A parent should know in the first frame where lessons happen and how to book.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. In this comparison the feed is empty, so the cost of learning what works is as low as it will get.
No store showed a paid result on the six searches here. A capped search campaign on PA hire, guitar repairs and lessons, landing on the matching pages you already have, brings enquiries while the organic work takes hold.
You have 16 Google ads on record and no Google or Meta tag fired on the homepage load. With the tags in place every sale and enquiry can be traced to the click that sent it.
Your second site, themusicshopwesternsuburbs.com.au, holds #1 for music store Deer Park and bashsmusic.com.au holds #2. Redirecting it into the main site puts that ranking strength behind the store customers buy from.
System Hires, Repairs and Music School already exist. Titling each for its Melbourne search, adding a sitemap and linking them from the homepage gives Google a page to rank for every service.
Your 4.4 from 71 reviews sits beside Sky Music's 4,651. A review request at the counter and with every repair pickup is the cheapest credibility in this report.
Fifteen minutes on the phone, no pitch. I will walk you through how to bring your two sites together and what a capped search campaign on hire, repairs and lessons would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
