Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | AS Fencing & Retaining Walls | DS Fencing Experts | Eastside Fencing | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 2 of 6 | Page one on 2 of 6 | Both competitors hold page one spots on the fencing searches. You hold none yet. |
| Google Ads Transparency Centre, AU | 1 ad on record | 0 ads on record | 10 ads on record | Eastside is paying Google for fencing clicks. You have started, with one ad on record. |
| Meta Ads Ad Library, active now | No ads found | No ads found | No ads found | Nobody in this comparison is in the feed. The first fencer in has it to itself. |
| Landing page Where the click lands | Inspection form, phone links | Quote buttons, phone links | Quote form, phone links | Your homepage form asks better questions than either competitor's. The traffic is what is missing. |
| Reputation Google rating (reviews) | No profile found | 4.8 (162 reviews) | 4.5 (148 reviews) | No Maps profile came up under AS Fencing & Retaining Walls. Your site labels 14 reviews as Google reviews, some naming an older business name. |
AS Fencing has the strongest homepage in this comparison: a sharp promise, an inspection form with job type, budget and timeline, and the Google Ads tag and Meta pixel already installed. None of the six searches here shows the site on page one. DS Fencing and Eastside each hold two.
Six searches a homeowner types before booking a fencer, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | AS Fencing & Retaining Walls | DS Fencing Experts | Eastside Fencing |
|---|---|---|---|---|
| fencing contractors melbourne | High est. | Not in top 10 | #1 | Not in top 10 |
| colorbond fencing melbourne | High est. | Not in top 10 | Not in top 10 | #3 |
| retaining walls melbourne | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| timber fencing melbourne | Medium est. | Not in top 10 | #2 | #3 |
| retaining wall builders melbourne | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| colorbond fence cost melbourne | Low est. | Not in top 10 | Not in top 10 | Not in top 10 |
DS Fencing takes first place for fencing contractors melbourne with a homepage titled simply "DS Fencing: Home". Reddit and hipages fill the next spots. Google's question box asks the average cost of fencing per metre in Melbourne. A page that answers that, in your own itemised style, is the obvious one to build.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume a Melbourne market this size supports. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three, rounded down.
Quote requests at 5% of those visits, rounded down.
Quote requests, not signed jobs. Your own form's smallest budget band starts at $5,000, so what each won job is worth is your number to apply.
Halve the example volume and it is still three quote requests a month going to DS Fencing, Eastside and the directories above you today. With your smallest budget band starting at $5,000, that is worth winning back.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Retitle the homepage and service pages around the searches above, add pages for the south-east suburbs you service, build a fencing cost page that answers the per-metre question, add local schema, and get the Google profile under your current name.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| DS Fencing Experts | 0 | Nothing on record | Nothing running | dsfencingexperts.com.au | Quote buttons and phone links, no form |
| Eastside Fencing | 10 | Not dated | "Paling Fencing Melbourne - 15 Years Experience | Call Now" | eastsidefencing.com.au | A four-field quote form by suburb |
| AS Fencing & Retaining Walls | 1 | Not dated | "Backyard Fence Installation - Colorbond Fencing Installer" | asfencinganretainingwalls.com.au | Site inspection and itemised fixed quote |
Eastside has 10 ads on record pointing to its domain, selling paling fencing on 15 years' experience. You have one, for Colorbond, undated. DS Fencing has none. The only paid result in the six searches was on retaining wall builders melbourne, and it was neither competitor. A capped campaign on the retaining wall terms is open ground.
Your homepage form asks for name, phone, email, suburb, job type, budget and timeline, with a same-day callback promise. It loads and is visible. I did not submit it. The Google Ads tag and Meta pixel fire on the homepage. No GA4 or Tag Manager was seen.
Theirs: nothing to read. Neither DS Fencing nor Eastside has an ad running under its name. Missing: a headline about the homeowner's problem. Your site already has one: fences and walls other crews walk away from.
Theirs: no copy in the library. Missing: named proof. Your site shows 500+ projects and quotes 14 reviews naming Aswin, which is the specific a homeowner wants before calling.
Theirs: no creative to compare. Missing: the finished job. Your own photo of a Colorbond corner run on a plinth shows the workmanship in one frame.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. In this comparison the feed is empty and your pixel is already collecting visitors, so the cost of learning what works is as low as it will get.
Eastside has 10 Google ads on record for fencing. Retaining wall builders melbourne showed one paid result and neither competitor. A small campaign there, landing on your inspection form, brings quote requests while the pages climb.
Your site shows 14 reviews labelled Google reviews, but Maps returned no profile for AS Fencing & Retaining Walls. Making sure the listing carries your current name puts those reviews next to it in the map results.
The Google Ads tag and Meta pixel already fire. Adding GA4 and tracking the form submit means every quote request can be traced to the search that sent it.
The sitemap holds 10 URLs, one per service. Eastside ranks for Colorbond with a Mt Waverley page. Pages for the south-east suburbs you service, plus a cost per metre page, are how you match it.
Nobody in this comparison is running Meta ads and your pixel is already installed. A small test to homeowners in the south-east is the cheapest audience in this report to learn from.
Fifteen minutes on the phone, no pitch. I will walk you through the suburb and cost pages worth building first and what a capped retaining wall campaign to your inspection form would cost.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
