Five channels, checked live on 9 October 2026. Every line traces to a source captioned on the page.
| Channel | 360D Interactive | Eightfold | Morrisby | What it means |
|---|---|---|---|---|
| Google rankings 6 money searches | Page one on 0 of 6 | Page one on 1 of 6 | Page one on 1 of 6 | Government career sites hold most of page one. Each competitor has found one way in. You have not yet. |
| Google Ads Transparency Centre, AU | 0 ads on record | 12 ads on record | 0 ads on record | Eightfold is paying Google to sell its talent platform. Morrisby and 360D have nothing on record. |
| Meta Ads Ad Library, active now | Active, since 14 Sep 2026 | No ads found | None under its name | You are the only one of the three in the feed. That is a head start worth building on. |
| Landing page Where the click lands | Contact form, trial and demo paths | Demo request, one form | Book a demo, three forms | All three ask for a demo or a sign-up. Yours is the only homepage that speaks to individuals and organisations separately. |
| Reputation Google rating (reviews) | No profile found | 3.6 (18), US head office | No profile found | Only Eightfold shows a rating, on its Santa Clara head office listing. Neither Australian platform has a Google profile a buyer can read. |
360D Interactive is the only platform of the three with a Meta ad running, live since 14 September, and its homepage gives individuals and organisations their own path in. None of your pages is on page one for the six searches here. Eightfold and Morrisby hold one spot each, and Eightfold has 12 Google ads on record.
Six searches a professional or a hiring team types before choosing a career or workforce platform, read live from Google Australia on 9 October 2026.
| Search term | Searches / mo | 360D Interactive | Eightfold | Morrisby |
|---|---|---|---|---|
| career assessment online australia | Medium est. | Not in top 10 | Not in top 10 | #7 |
| career development platform australia | Low est. | Not in top 10 | Not in top 10 | Not in top 10 |
| workforce analytics software australia | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| career coaching platform australia | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| skills assessment platform australia | Medium est. | Not in top 10 | Not in top 10 | Not in top 10 |
| talent intelligence platform australia | Low est. | Not in top 10 | #4 | Not in top 10 |
Government sites hold three of the top four results for career assessment online Australia, and Morrisby sits seventh. Google showed no question box on this search. Your homepage title and description are both the full ecosystem name, so Google has no plain phrase like career assessment to match.
The chain, with every assumption written down. Deliberately conservative.
The six searches in this report, at an example volume an Australian market this size supports. An example, not a measured figure.
The clicks you do not get today, once your pages sit around position three, rounded down.
Enquiries at 5% of those visits, rounded down.
Enquiries, not paying subscribers. What a new organisation or individual is worth on your plans is your number, not mine.
Halve the example volume and it is still one or two enquiries a month going to the platforms above you today. The plans, demo page and trial to catch them are already built.
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
Give the homepage a plain title and its own description, build one page each for career assessment and talent intelligence in the words people search, add organisation schema, and publish a sitemap Google can read.
| Advertiser | Ads on record | Last ran | Headline seen | Lands on | Offer on the page |
|---|---|---|---|---|---|
| Eightfold | 12 | Not dated | "Talent Intelligence Platform - World's Largest Talent Data" | eightfold.ai | Request a demo, or register for a live demo |
| Morrisby | 0 | Nothing on record | Nothing running | morrisby.com.au | Book a demo, aimed at schools and colleges |
| 360D Interactive | 0 | Nothing on record | Nothing running | 360dinteractive.com | A trial for organisations and a no-cost start for individuals |
Eightfold has 12 ads on record pointing to eightfold.ai, selling its talent intelligence platform and a demo. Nothing is on record for 360dinteractive.com, yet a Google Ads tag fires on your homepage, so an account may exist and be paused. A capped search campaign on the organisation terms here, landing on your trial, is the fastest way to be seen.
Your homepage splits individuals and organisations cleanly, each with its own start button. The forms on it are newsletter sign-ups. The contact page has a longer form, loading and visible, and I did not submit it. No phone link was found. Google Ads and Meta tags fire on the homepage. GA4 was not seen.
Yours: "A career is more than a list of jobs. Show all of it." A clear idea, written to the job seeker. Missing: the image says "Hire on evidence. Not a gut feel.", written to the employer. One ad is speaking to two readers.
Yours: the copy explains frameworks and scored skills before it says what the reader gets. Missing: one specific promise to one reader, in their words, ahead of the method.
Yours: a strong employer line and real faces. Theirs: Eightfold and Morrisby have nothing running. Missing: a separate version for each audience, so the result shows which one signs up.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. You already have the feed to yourselves, so the next step is learning which audience responds, not getting started.
Eightfold has 12 Google ads on record and a Google Ads tag already fires on your homepage. A small campaign on the organisation searches, landing on your trial, brings sign-ups while the pages climb.
Your ad runs alone in the feed but speaks to job seekers and employers at once. One version per audience shows which group signs up and what each costs.
The homepage title and description are both the full ecosystem name. A title and description built on the words people search, such as career assessment, give Google something to rank.
Government sites hold career assessment, and Eightfold is fourth for talent intelligence. One page per search, written in plain words before the acronyms, gives each search a page to land on.
Google Ads and Meta tags fire, but GA4 was not seen and robots.txt refused our checker. Fixing both lets you trace each sign-up and lets Google read every page.
Fifteen minutes on the phone, no pitch. I will walk you through the two pages worth building first and how I would split your Meta ad between job seekers and employers.
Book a time with DeanAt 18 I started a corporate events company doing photo booths, DJing and photography. I could not afford an agency, so I taught myself web development, Meta Ads, Google Ads and SEO off YouTube, got myself to number one on Google, and took it to roughly $300,000.
Everything in this report I can read because I have spent my own money on the exact channels it covers. What follows is not theory. It is what I would fix first.
Founded at 18. Self-taught SEO to a number one ranking and grew it to roughly $300k.
Worked on accounts including MYOB, Heatstrip and i3Group.
Inside Sabri Suby's agency, working on multi-million dollar and international accounts.
MBA search for RMIT, Canberra, Victoria University and Southern Cross.
Rebuilt their SEO service. Four times the clients and three times the team in nine months.
Founded Results Media. Co-authored The Untold Secrets to Ranking #1 On Google.
